Leng Chen tomonidan Hou Juice Sharbat qadoqlash dizayni

Leng Chen tomonidan yaratilgan Hou Juice Sharbat qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2020 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinQadoqlash· 2020

Hou Juice Sharbat qadoqlash dizayni

muallif: Leng Chen

Mijoz: Pagoda

Qadoqlash toifasida A' Design Award Oltin Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Hou Juice Sharbat qadoqlash dizayni haqida

Hou Juice — yangi sharbat brendi uchun yaratilgan qadoqlash dizayni. Shishaning diametri 45 millimetr, balandligi esa 165 millimetrni tashkil etadi. Plastik shisha marvariddek tovlanuvchi plyonka bilan qoplangan hamda xiralashtirish (frosting) va maxsus rangli bosma usulida bezatilgan. Maymun tasvirlari asosiy vizual mavzuni tashkil etadi va har bir meva ta'mi uchun alohida hikoya chizilgan. Maymun — bosh meva kompaniyasining ramzi bo'lib, xitoy madaniyatida hayotiy kuch-quvvat belgisi hisoblanadi. Dizayn tabiat, yangilik va sifatni ifodalashga hamda sog'lom turmush tarziga e'tibor beruvchi xaridorlar orasida ishonch qozonishga qaratilgan.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Hou Juice Sharbat qadoqlash dizayni A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Hou Juice Sharbat qadoqlash dizayni misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Hou Juice Sharbat qadoqlash dizayni kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
O'lchamlar va qadoqlash: Diameter 45mm x Height 165mm
Teglar: juice, packaging, branding, drink, beverages，
Ishlab chiqarish texnologiyasi: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Dizayn muammosi: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Tadqiqot: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Ilhom: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Loyiha muddati: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Ish jarayoni: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Jamoa a'zolari: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Rasm mualliflari: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.