Project Yellow Brendni Reklama Qilish by Yu Chen

Project Yellow Brendni Reklama Qilish by Yu Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award Kumush Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

KumushGrafika· 2020

Project Yellow Brendni Reklama Qilish

by Yu Chen

Client: Hubei University of Technology

A' Design Award Kumush Mukofoti Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Project Yellow Brendni Reklama Qilish

Project Yellow - bu har bir narsa Sariqning vizual tushunchasini yaratadigan keng qamrovli san'at loyihasi. Asosiy qarashga ko'ra, turli xil shaharlarda katta tashqi displeylar tayyorlanadi va bir vaqtning o'zida bir qator madaniy va ijodiy san'atlar chiqariladi. Vizual IP sifatida Project Yellow odamlarni unutilmas holga keltiradigan birlashtirilgan asosiy tasavvurni shakllantirish uchun vizual tasvir va baquvvat ranglar sxemasiga ega. Keng miqyosli onlayn va oflayn reklama uchun va vizual sanab chiqishlar uchun javob beradi, bu noyob dizayn loyihasidir.

The Recognition

About the A' Design Award Kumush Mukofoti

Project Yellow Brendni Reklama Qilish A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Project Yellow Brendni Reklama Qilish ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Project Yellow Brendni Reklama Qilish ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen