Holiday Gift Set Primary Function: Sovg'a to'plami qadoqlash by Salvita Bingelyte

Holiday Gift Set Primary Function: Sovg'a to'plami qadoqlash by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2020

Holiday Gift Set Primary Function: Sovg'a to'plami qadoqlash

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Colors

The Design

About Holiday Gift Set Primary Function: Sovg'a to'plami qadoqlash

Book Text: Bayram sovg'a to'plami – iste'mol qilinadigan bayram sovg'alari to'plami uchun mo'ljallangan qadoqlash dizayni. To'plamga 80 g shokolad plitkasi, 40 g o'simlik choyi to'plami, 200 g tabiiy asal bankasi va 140 g dolchin xushbo'yli sham kiradi. Illyustratsiyalar Litva yer ma'budasi Zemynadan ilhomlangan bo'lib, u bu yerda krossovka va quloqchin taqqan zamonaviy obraz sifatida tasvirlangan. Ma'budaning uzun oq sochlari qorni va tanish bayram tasvirlarini eslatadi. Muloyim tabiiy rang palitrasi tarkibiy qismlarni aks ettiradi. Ofset, fleksografiya va raqamli bosma usullaridan foydalanilgan.

The Recognition

About the A' Design Award Kumush Mukofoti

Holiday Gift Set Primary Function: Sovg'a to'plami qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Holiday Gift Set Primary Function: Sovg'a to'plami qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Holiday Gift Set Primary Function: Sovg'a to'plami qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)