Hak Hi Kong Yong Port Porti Rebrending by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Yong Port Porti Rebrending by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award Kumush Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

KumushGrafika· 2020

Hak Hi Kong Yong Port Porti Rebrending

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

A' Design Award Kumush Mukofoti Winner in Grafika Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hak Hi Kong Yong Port Porti Rebrending

Taklif Yong-An baliq ovlash porti uchun CI tizimini qayta tiklash uchun uchta tushunchadan foydalanadi. Birinchisi, Hakka jamoasining madaniy xususiyatlaridan olingan o'ziga xos vizual materiallar yordamida yaratilgan yangi logotip. Keyingi qadam - ko'ngil ochish tajribasini qayta tadqiq qilish, keyin ikkita maskot belgilarini yaratib, ularni sayyohlarni portga yo'naltirish uchun yangi diqqatga sazovor joylarga chiqishiga imkon berish. Va nihoyat, eng muhimi, ichkarida to'qqizta dog'ni rejalashtirish, ko'ngilochar tadbirlar va mazali oshxonalar.

The Recognition

About the A' Design Award Kumush Mukofoti

Hak Hi Kong Yong Port Porti Rebrending A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Hak Hi Kong Yong Port Porti Rebrending ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Hak Hi Kong Yong Port Porti Rebrending ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang