The Journey of Arita Thiết Kế Sách by Sunghoon Kim

The Journey of Arita Thiết Kế Sách by Sunghoon Kim is a highly esteemed winner of the very prestigious 2021 A' Design Award Bạc in Thiết kế In ấn Competition Category.

BạcIn ấn· 2021

The Journey of Arita Thiết Kế Sách

by Sunghoon Kim

Client: Amorepacific

A' Design Award Bạc Winner in In ấn Category

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Colors

The Design

About The Journey of Arita Thiết Kế Sách

Một cuốn sách thiết kế typography với nhiều câu chuyện bao gồm tầm quan trọng trong sự phát triển thuật ngữ Hàn Quốc và sự hợp tác giữa các nhà thiết kế. Cuốn sách Hành Trình của Arita bao quát tất cả những gì liên quan đến phông chữ Arita, vốn từ lâu vẫn được che khuất, bao gồm quá trình ra đời của các phông chữ doanh nghiệp, câu chuyện đằng sau thiết kế phông chữ, các trường hợp sử dụng những phông chữ này, phỏng vấn 14 nhà thiết kế tham gia thiết kế từng phông chữ, hình ảnh tư liệu thể hiện quy trình tạo ra phông chữ, cùng các sản phẩm và ấn phẩm sử dụng phông chữ Arita.

The Recognition

About the A' Design Award Bạc

The Journey of Arita Thiết Kế Sách là người chiến thắng giải thưởng A' Design Award Bạc, một sự công nhận đặc biệt danh giá dành cho các thiết kế thượng hạng đẹp lộng lẫy, cao quý và gây ấn tượng. Những người chiến thắng giải Bạc là những tác phẩm cực kỳ xuất sắc và giàu sáng tạo, minh họa chuyên môn, tài năng và sự nhạy bén nổi bật của các nhà thiết kế. The Journey of Arita Thiết Kế Sách được kỳ vọng là một tác phẩm tuyệt vời, mẫu mực, chuyên nghiệp đáng kể và đổi mới sâu sắc. Thiết kế chiến thắng giải thưởng A' Design Award Bạc này là một phát minh rất đáng chú ý, được ngưỡng mộ, mang lại lợi ích và thúc đẩy ranh giới của nghệ thuật, khoa học, thiết kế và công nghệ. The Journey of Arita Thiết Kế Sách là một sáng tạo được vô cùng ghen tị, khơi dậy ham muốn, mang lại cảm xúc tích cực và khơi gợi sự kinh ngạc, thán phục.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book The Journey of Arita covers everything related to the Arita font, which has long been veiled, encompassing how the corporate typefaces were born, the story behind the font design, cases where these typefaces were used, interviews with 14 of the designers involved in the design per font, documentary photographs showing the process of creating typefaces, and products and books that use the Arita font.
Dimensions & Packaging: 185 x 250 mm, 280 page, hardback, hot foil stamping processing on cover, the page format allowed the calculation of a multi-level grid for the composition of individual elements
Tags: graphic, graphic design, design, editorial, typography, book, book design, brand design, branding, font, type design, arita
Production Technology: The work was offset printing and a hardback, paper binding, thermo-gluing was used. The cover has been coated with skin texture. There is a ribbon bookmark with Arita in Korean, English, and Chinese characters. From Giyeok to hieut 14 Korean consonants were expressed on paper as embossing. A sketch and test process of the font are printed on a small piece of 125 x 170 mm paper and inserted into the book. The text was printed on matte paper and the photo was printed on glossy paper.
Design Challenge: The book The Journey of Arita also covers a story that makes us reflect on a unique facet, along with stories about typographic design. That is the importance in developing Korean terminology. Noticeably, the names of Arita typefaces stem from the Korean language, such as buri and chuim. In fact, it is not easy to develop Korean terms for each font in the typographic design industry where foreign words have usually been adopted to coin terms. In that sense, Arita project designers’ efforts to develop and use Korean terms for a better understanding of users should not be neglected. Furthermore, the book introduces an interesting story of how domestic designers worked collaboratively with designers from foreign countries, including China and the Netherlands, in an attempt to create the Roman alphabet and Chinese character typefaces. The Arita font truly contains many stories on a long journey towards the completion of its creation. If you follow the long journey of Arita from sowing seeds to growing magnificent trees with the book The Journey of Arita, you will come to understand how the Arita typefaces could be created to be used effortlessly in everyday life.
Research: For the creation of a corporate font, it is generally common to entrust a typographic designer with a design of only the required typefaces within a short time. Even in an interview with a designer in the book, the designer says that it is uncommon to take 16 years to complete the development of a font in the typographic design industry where designers commissioned to create a font in only one month are commonplace. The Arita font is the product of much hard work of Amorepacific, which steadily oversaw the project without having any complaints and gave it consistent support for 16 years. Moreover, the designers developed the typeface focusing on usability so that their client as well as other designers and even the general public could use it effortlessly, and extended the typeface to branch out into a complete typeface family. The Arita font was developed as the company’s exclusive font, but all of its typefaces are available to anyone free of charge only if the copyright information is displayed. This reflects the company’s aspiration to emphasize the value of cultural sharing through the free distribution.
Inspiration: The design development for the Arita font was carried out with the motif of healthy beauty, femininity, and modernity while being inspired by an elegant lady emerging in the classic poetry of Confucius, the ancient Chinese philosopher. The graceful and sophisticated impression of an elegant lady was beautifully embodied in soft curves, gentle strokes, and curvaceous forms, fully reflecting the movement of handwriting.
Project Duration: The project started in January 2019 in Paju and finished in August 2020 in Seoul, Korea
Operation Flow: Since the entire text of this book used the Arita font, readers can actually assess the usability of Arita while reading. For the overseas readers interested in Korean typography, this book was written in English alongside Korean. In addition, an understandable description of technical details on typefaces is enough to appeal to not only typographic designers but readers who have paid attention to the Arita font.
Team Members: Design Firm: ahn graphics
Creative Director: Sunghoon Kim, Art Director: Mano An, Designer: Sunghoon Kim, Mano An, Yuseon Park, Hyojung Yang
Image Credits: ahn graphics