Favly Petfood Thiết Kế Bao Bì by Wolkendieb Design Agency

Favly Petfood Thiết Kế Bao Bì by Wolkendieb Design Agency is a highly esteemed winner of the very prestigious 2023 A' Design Award Bạc in Thiết kế Bao bì Competition Category.

BạcBao bì· 2023

Favly Petfood Thiết Kế Bao Bì

by Wolkendieb Design Agency

Client: FAVLY Pet Solutions GmbH

A' Design Award Bạc Winner in Bao bì Category

25,511

Verified Award Winner

Verify Award Status for #146118

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Favly Petfood Thiết Kế Bao Bì

Favly Petfood đặt chất lượng sản phẩm, tính bền vững và sản xuất trong thời gian ngắn làm trọng tâm cho hình ảnh công ty của mình. Cơ quan thiết kế Wolkendieb đã giúp thương hiệu có được hình ảnh thương hiệu táo bạo và vui nhộn cũng như các sản phẩm thức ăn cho chó mới bắt mắt. Cơ quan này đã giám sát quá trình phát triển dòng sản phẩm cũng như việc ra mắt trang web và thực hiện việc chụp ảnh sản phẩm.

The Recognition

About the A' Design Award Bạc

Favly Petfood Thiết Kế Bao Bì là người chiến thắng giải thưởng A' Design Award Bạc, một sự công nhận đặc biệt danh giá dành cho các thiết kế thượng hạng đẹp lộng lẫy, cao quý và gây ấn tượng. Những người chiến thắng giải Bạc là những tác phẩm cực kỳ xuất sắc và giàu sáng tạo, minh họa chuyên môn, tài năng và sự nhạy bén nổi bật của các nhà thiết kế. Favly Petfood Thiết Kế Bao Bì được kỳ vọng là một tác phẩm tuyệt vời, mẫu mực, chuyên nghiệp đáng kể và đổi mới sâu sắc. Thiết kế chiến thắng giải thưởng A' Design Award Bạc này là một phát minh rất đáng chú ý, được ngưỡng mộ, mang lại lợi ích và thúc đẩy ranh giới của nghệ thuật, khoa học, thiết kế và công nghệ. Favly Petfood Thiết Kế Bao Bì là một sáng tạo được vô cùng ghen tị, khơi dậy ham muốn, mang lại cảm xúc tích cực và khơi gợi sự kinh ngạc, thán phục.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For Favly Petfood, values like naturality, sustainability, close-production-circuit and high-end quality are the heart of their corporate beliefs. To support this message, break the actual codes of the “all-natural” vibe and get a strong recognition on shelves, a colorful, eye-catching and unexpected design was created.
Dimensions & Packaging: The product range consists of three pouches of different sizes and a sausage pack. The small are 130 x 200 x 70 mm, the medium, 180 x 290 x 90 mm and the big ones, 260 x 300 x 110 mm. The meat rolls are 210 x 45 x 45 mm. Different materials were used, and every one can be easily recycled.
Tags: packaging, branding, dogfood, FavlyPetfood, tasties, range, bags, recycling, WOLKENdieb, Aachen
Production Technology: The small pouches are made of FSC certified paper with an alimentary plastic inlay. The big pouches are made of mono-plastic. These materials are designed for easy recycling. All pouches have a resealable airtight zip to ensure a longer aroma. The meat rolls are made of aluminum foil. The logo is placed vertically and serves as a quality seal. To create a visual unity through the whole range, hand-drawn illustrations and bright colors were selected. Each meat variety has its own color scheme.
Design Challenge: The products had to stand out visually from the competition and attract the attention of consumers. The visual concept had to be easily adaptable to the next products the brand wants to launch in 2023. Sustainability, naturalness, high quality and fun should be in the foreground here.
The biggest challenge for the creative team was the very tight timing during which the project was developed from scratch, hand in hand with the CEOs.
Research: The market is flooded with new brands that are riding the "all-natural" trend with their products. Favly Petfood also proclaims this aspect, while claiming a bold and creative identity, and places the well-being of our four-legged friends at the heart of its concerns.
In order to break away from the current “all-natural” paper look trend in pet food packaging design, and to reflect this boldness and freshness, the company has opted for fresh and strong color schemes on their packaging, combined with hand-drawn illustrations of the products.
Inspiration: Favly Petfood is a young German start-up. Sustainability, low CO2-emission, recycling, regional sourcing & processing are their core motto. The task was to show the quality and naturalness of the brand and product range, as well as to help them stand out on the pet food market with an eye-catching, unexpected packaging design and corporate image.
Project Duration: The project started in June 2022 and ended in October 2022 in Aachen/Germany.
The products are available for purchase online since November 2022 and from selected resellers in Aachen since January 2023.
In addition, the whole project is presented on the Wolkendieb Design agency website.
Operation Flow: The range features fully recyclable packaging. The company attaches great importance to quality and sustainability. The bags can be easily torn open, resealed and stored several times after the first use.
Patents: Design Copyright: Wolkendieb Designagentur
Team Members: Creative Director: Annika Reuber
Junior Art Director: Florian Beser
Art Director: Chloé Krey
Technical Artworker: Margit Jansen
Image Credits: Image #1: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
Image #2: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
Image #3: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
Image #4: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur