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Bits'n'Bites Ứng dụng Di động by More By Us

Bits'n'Bites Ứng dụng Di động by More By Us is a highly esteemed winner of the very prestigious 2024 A' Design Award Sắt in Thiết kế Di động Competition Category.


SắtDi động· 2024

Bits'n'Bites Ứng dụng Di động

by More By Us

Client: More By Us

A' Design Award Sắt Winner in Di động Category

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Verified Award Winner

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Colors

The Design

About Bits'n'Bites Ứng dụng Di động

Tên gọi Bits'n'Bites gợi lên những món ăn nhẹ và những cuộc trò chuyện thân mật. Đây là sự gợi nhớ về thời kỳ mà tương tác trực tiếp còn phổ biến hơn. Logo thể hiện sự hòa quyện giữa công nghệ và sự ấm áp. Đó là biểu tượng cho cả niềm vui trong những cuộc trò chuyện thực tế bên tách cà phê lẫn việc chia sẻ thông tin trực tuyến. Nó phản ánh cách tiếp cận hiện đại nhưng ấm cúng, nơi công nghệ tăng cường kết nối con người.

The Recognition

About the A' Design Award Sắt

Bits'n'Bites Ứng dụng Di động là người chiến thắng giải thưởng A' Design Award Sắt, một sự công nhận danh giá dành cho các thiết kế tốt đáp ứng các yêu cầu chuyên môn và công nghiệp được kỳ vọng từ các sáng tạo được thiết kế tốt. Những người chiến thắng giải Sắt thể hiện kỹ năng tuyệt vời, chuyên môn hóa cao, sự thấu hiểu chuyên gia và năng lực sáng tạo của người tạo ra chúng. Bits'n'Bites Ứng dụng Di động được kỳ vọng là một sáng tạo được đánh giá cao, ngưỡng mộ và trân trọng, thực tế và đổi mới. Thiết kế chiến thắng giải thưởng A' Design Award Sắt này tích hợp các thực hành tốt nhất của ngành và có các đặc tính kỹ thuật thành thạo gắn liền với bí quyết và tài năng. Bits'n'Bites Ứng dụng Di động được kính trọng vì sự kỹ lưỡng và được thiết kế để mang lại những cải thiện chất lượng cuộc sống giúp biến thế giới thành một nơi tốt đẹp hơn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The app, initially showcased as a design agency project, now fosters authentic connections amongst business professionals, prioritising human interactions over artificial intelligence. Currently in the MVP (Minimum Viable Product) development stage, it is set to launch in five months, aiming to empower users to form meaningful connections with ease.
Dimensions & Packaging
Hybrid mobile application for iOS and Android devices.
The screen sizes are between 4 and 6,7 inch screens for iPhone and 3 to 6 inch or more for Android devices.
All icons and design elements are vectors, which allows the scale of the design to bigger screens in the future without quality loss.
Tags
UI design, Networking App, Digital Networking Platform, App Design, Business Professional Networking, Meaningful Connections
Production Technology
The design project is meant for hybrid mobile application both available for iOS and Android devices.
The team performed research and created brand identity, user journey, wireframes and high fidelity UI design.
User journey, wireframes and UI design are designed in Figma.
Design Challenge
The most challenging aspect is the imbalance between technological innovation and human-to-human interactions. Overcoming this issue necessitates addressing internal factors, such as entrenched design perspectives, and external factors, including the evolution of technology and shifting user expectations. Despite these hurdles, the continuation of the project is fuelled by a steadfast commitment to creating a platform that genuinely fosters meaningful connections in the digital era.
Research
Research Objectives: To comprehend user needs within professional networking contexts.
Methodology: The approach involves conducting interviews and carrying out usability testing.
Tools Utilised: Engagements include personal meetings and the use of prototyping software.
Participants: A broad spectrum of professionals participated in the study
Results: A pronounced desire for genuine connections is identified, alongside the limitations of current platforms.
Insights: These findings informed the design team, aiming for more meaningful interactions.
Impact: The initiative is set to enhance the networking experience, foster collaboration, and create connections of superior quality.
Inspiration
Bits’n’Bites brings to mind the simplicity of enjoying snacks and engaging in meaningful conversations, reminiscent of the times when face-to-face interactions are more common. In the digital age, the concept of Bits’n’Bites transitions to the online world, where 'bites' cleverly become bytes, highlighting the use of small, digital elements in the creative processes. The logo captures this shift towards a technological focus while retaining the essence of warmth and connection found in personal interactions over coffee. It symbolizes the blend of traditional and digital, where 'bites' now represent the exchange of information online.
The design of the app is inspired by the need to reflect the lively and dynamic nature of human connections. The objective is to translate the essence of spontaneous, in-person interactions into the app’s visual design. By choosing vibrant colors, dynamic imagery, and modern design elements, the aim is to not only capture the user’s attention but to also convey the spirit of lively discussions. These design choices are intended to foster a sense of community and engagement, reminiscent of the enriching experience of face-to-face meetings.
Project Duration
The project commenced in June 2023 in Bulgaria and is currently in progress. Being in the MVP (Minimum Viable Product) stage, its release is anticipated within the next five months.
Operation Flow
Users scan a QR code, download the Bits’n’Bites app, and create a profile. The app’s intuitive interface facilitates connecting with others, browsing profiles, following individuals from admired companies, and receiving personalised messages, updates, and meeting invitations. The design prioritises simplicity, enabling easy navigation. With a focus on genuine interactions and personalised features, the app enhances networking, fostering meaningful connections and better outcomes.
Patents
More By Us '2023
Team Members
Creative Director: Maria Burgelova
Lead Designer: Maria (Mimy) Yordanova
Senior Designer: Valeria Petrova
Designer: Vasil Tonev
Designer: Bozhidar Hadzhiev
Designer: Boris Savev
Designer: Beloslava Ivanova
Copywriter: Elisaveta Vakavchieva
Image Credits
People on images: Generated with AI by Midjourney
Mockups: Envato & Freepik
Video Sound: Envato

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