Enjoei Headquarter Thiết Kế Nội Thất Văn Phòng by Gema Arquitetura is a highly esteemed winner of the very prestigious 2025 A' Design Award Bạc in Thiết kế Không gian Nội thất và Triển lãm Competition Category.
BạcNội thất· 2025
Enjoei Headquarter Thiết Kế Nội Thất Văn Phòng
Client: Enjoei
A' Design Award Bạc Winner in Nội thất Category
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The Design
About Enjoei Headquarter Thiết Kế Nội Thất Văn Phòng
Trụ sở chính Enjoei là một công trình nội thất văn phòng nằm trong tòa nhà Copan ở São Paulo, do Oscar Niemeyer thiết kế vào những năm 1950. Mặt sàn rộng 2.100 mét vuông được cải tạo lại cho khoảng 230 người, với các không gian làm việc tích hợp và nhiều phòng họp. Lớp sàn phụ hiện có được giữ lại làm sàn hoàn thiện và các lớp hoàn thiện nguyên bản được phục hồi, giúp giảm thiểu rác thải. Vải tái chế, các mẫu thảm thiết kế độc quyền và đồ nội thất được tuyển chọn kỹ lưỡng đã được sử dụng. Các phòng họp áp dụng những giải pháp chi phí thấp giúp cải thiện âm học. Các bề mặt màu trắng tạo nên bầu không khí yên tĩnh và mang tính vị lai.
The Recognition
About the A' Design Award Bạc
Enjoei Headquarter Thiết Kế Nội Thất Văn Phòng là người chiến thắng giải thưởng A' Design Award Bạc, một sự công nhận đặc biệt danh giá dành cho các thiết kế thượng hạng đẹp lộng lẫy, cao quý và gây ấn tượng. Những người chiến thắng giải Bạc là những tác phẩm cực kỳ xuất sắc và giàu sáng tạo, minh họa chuyên môn, tài năng và sự nhạy bén nổi bật của các nhà thiết kế. Enjoei Headquarter Thiết Kế Nội Thất Văn Phòng được kỳ vọng là một tác phẩm tuyệt vời, mẫu mực, chuyên nghiệp đáng kể và đổi mới sâu sắc. Thiết kế chiến thắng giải thưởng A' Design Award Bạc này là một phát minh rất đáng chú ý, được ngưỡng mộ, mang lại lợi ích và thúc đẩy ranh giới của nghệ thuật, khoa học, thiết kế và công nghệ. Enjoei Headquarter Thiết Kế Nội Thất Văn Phòng là một sáng tạo được vô cùng ghen tị, khơi dậy ham muốn, mang lại cảm xúc tích cực và khơi gợi sự kinh ngạc, thán phục.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Researching and understanding Copan's history, envisioning Sao Paulo’s downtown as a force for a more diverse and democratic future, while recognizing Enjoei’s responsibility and daring step in relocating to the historic city center were key insights that shaped the project concept. Layers of reality, desire, poetry, and urban identity were intertwined with the extensive program of the new office, while maintaining spontaneity in the design and respecting the importance of this space in Oscar Niemeyer's work.
- Dimensions & Packaging
- Area of 2,100m2, focusing in requalification of a floor from the 1950s. Briefing: acoustic quality, numerous meeting rooms, and integrated workspaces for approximately 230 people, within a predetermined budget. The predominance of white in the design creates the desired effect: a floating and futurístic atmosphere.
- Tags
- Niemeyer, Requalification, Heritage, Sustainability, Reoccupation, City Center
- Production Technology
- Recycled fabrics were used, and the building’s original finishes were restored. Exclusive designs for the carpets were created, and unique furniture was curated. The aim was to generate less waste by avoiding stripping the central pillars and using the existing subfloor as the final flooring to reduce the need for new coverings. The meeting rooms were designed with low cost solutions that also provide better acoustics, avoiding large glass panels.
- Design Challenge
- The challenge was to design a peaceful, quiet and innovative space that respected Oscar Niemeyer’s established modern architecture. Additionally, it aimed to demonstrate that revitalizing obsolete buildings and reoccupying Sao Paulo’s historic center were viable through responsible and contemporary architecture. Enjoei meets the architectural quality, iconic solidity and diversity of Copan. These characteristics blend and strengthen each other, with a vision of the city and the future.
- Research
- The project reflects deep immersion in research about the history of Copan building and Niemeyer’s vision for this space. Originally conceived by the architect as an elevated garden, a continuation of the street without lateral enclosures, with benches, plants and even a florist. The strong connection with the street and the city, the rhythm of the large pillars that brings depth and movement to spatial perception, the vibrancy of the corner curve as a meeting point and the terrace as a permeable area for views and breathing: all these elements shaped the investigation into design languages for the new occupation. Additionally, extensive research into architectural theory and art production was undertaken, seeking ethical and aesthetic references that aligned with Enjoei's DNA and the occupation program, where the ecosystem for the employees is present with purpose and design consistency.
- Inspiration
- In the heart of Sao Paulo, the iconic Copan building, designed by Oscar Niemeyer in the 1950s, hosts the headquarters of Enjoei, Brazil's largest second hand ecommerce platform. The 2,100m2 project embraces principles of sustainability, innovation, and space requalification, while enhancing the company's interaction with the city, towards a more diverse and democratic future. The design follows an occupation logic that seeks physical and emotional impact by understanding scales and fluidity.
- Project Duration
- The project started in November 2023 and was completed in February 2024 in Sao Paulo. The construction began in February 2024 and was finished in July 2024 in Sao Paulo.
- Operation Flow
- The existing terrace was thought as a street for the porpose of the project and it is this what leads to the main entrance to the office, at the central point and the smallest radius of the curved layout. A secondary access is located to the right of the floor plan, near the elevator. The idea here was to create an internal street and provide a sense of tension upon entering the space. In this access, perception unfolds in movement, rhythmically guided by the large internal pillars, with the space gradually revealing itself. Between these two flows, the ecosystem of employees takes place, near natural light and directly connected to these streets.
- Team Members
- Nara Grossi
Joseana Costa
Giuliana Mora
Bárbara Olyntho
Ana Koga - Image Credits
- Image #1: Photographer Joao Paulo Prado
Image #2: Photographer Joao Paulo Prado
Image #3: Photographer Joao Paulo Prado
Image #4: Photographer Joao Paulo Prado
Image #5: Photographer Joao Paulo Prado
Video: Videomaker Felipe Faria
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