Yan Natural Juice Bao Bì Chai by Backbone Branding

Yan Natural Juice Bao Bì Chai by Backbone Branding is a highly esteemed winner of the very prestigious 2020 A' Design Award Bạch Kim in Thiết kế Bao bì Competition Category.

Bạch KimBao bì· 2020

Yan Natural Juice Bao Bì Chai

by Backbone Branding

Client: Backbone Branding

A' Design Award Bạch Kim Winner in Bao bì Category

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The Design

About Yan Natural Juice Bao Bì Chai

Thiết kế của chai được lấy cảm hứng từ thiên nhiên và các nguyên tắc mô phỏng sinh học, đặc biệt là hình dạng quả táo cắn dở. Điều này nhằm mục đích thể hiện chất lượng hữu cơ của sản phẩm bên trong. Giải phẫu này tạo ra các hình dạng bổ sung mà khi đặt cạnh nhau trên kệ hoặc trong quá trình vận chuyển sẽ giúp tiết kiệm tối đa không gian. Tên thương hiệu được ghi trên nhãn bằng chữ viết cách điệu. Bức thư pháp này gợi lên màu sắc và hình dáng của cỏ mỏng như một sự đồng điệu với Thiên nhiên.

The Recognition

About the A' Design Award Bạch Kim

Yan Natural Juice Bao Bì Chai là người chiến thắng giải thưởng A' Design Award Bạch Kim, một sự công nhận vô cùng danh giá dành cho các thiết kế thực sự đặc biệt, thanh lịch và lộng lẫy. Những người chiến thắng Bạch Kim là những kỳ quan của sự sáng tạo, là minh chứng cho giới hạn của năng lực sáng tạo trí tuệ, thể hiện sự chuyên nghiệp và thiên tài vô song của các nhà thiết kế. Những thiết kế này được kỳ vọng là các tác phẩm lừng danh nhất, định hình thẩm mỹ của một thời đại, đóng góp cho phúc lợi xã hội và thúc đẩy ranh giới của nghệ thuật, khoa học, thiết kế và công nghệ. Yan Natural Juice Bao Bì Chai thể hiện mức độ xuất sắc siêu việt và chắc chắn biến thế giới thành một nơi tốt đẹp hơn nhờ những đặc tính hữu ích và đáng giá. Yan Natural Juice Bao Bì Chai là tác phẩm chiến thắng giải thưởng A' Design Award Bạch Kim, khơi dậy ham muốn, truyền cảm hứng, làm phấn khích, làm vui lòng và khơi nguồn niềm vui lớn lao.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
Dimensions & Packaging: Width 70mm x Depth 85mm x Height 265 mm
Tags: natural juice, packaging design, biomimicry, organic,
Production Technology: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
Design Challenge: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
Research: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
Inspiration: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
Project Duration: January to May 2017 in Yerevan Armenia
Operation Flow: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
Team Members: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
Image Credits: All photo credits to Backbone Branding