Bronze Graphics, Illustration and Visual Communication Design · 2024
35 Anos Shalon Logotipo
by Eluan Araujo
- A' Design Award 2024 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2024
- CLIENT: Ash Midia
- Estimated Number of Design Views: 14,568
- Verification code 3DC7278385 · Verify this award
About 35 Anos Shalon Logotipo
This exclusive celebration provides a special environment for all participants, regardless of age or background. It is more than a significant event; it is an invitation to share meaningful moments, strengthen bonds, and experience spirituality rooted in tradition but open to innovations. In a scenario where the spiritual experience intertwines with the quality of time lived, this logo represents the institution and stands out for offering not only a commemorative event but also a space for the discovery of new perspectives and the celebration of collective achievements.
Press Kit
- Unique Properties
- The created brand adheres to basic shapes to enhance comprehension, considering that many members of the institution are elderly and may have limited education. This approach improves visibility, even from a distance, for the numeral, and upon closer observation, it contains additional information that contributes to the artwork. Embracing the concept of "design for all," it seamlessly combines the simplicity of form with the intricacy of customization. The generated symbol, characterized by a vertical cut, represents a timeline that distinguishes ancient from modern times for the institution, also symbolized by the size of the depicted numbers. This symbolically conveys the strength and growth they've experienced over the 35 years of their journey. Children, youth, and adults alike can enjoy the material that marks a new phase in the celebratory journey for the institution's 35th anniversary.
- Dimensions & Packaging
- The size may vary because there are different types of products.
- Tags
- Branding, Graphic Design, Visual Identity, church
- Production Technology
- Many materials were used in the creation of the product, but primarily the use of a golden ratio grid was employed to aid in obtaining the shapes
- Design Challenge
- The crucial challenge was to infuse a modern concept into a notably traditional environment, known for its resistance to change. Balancing the historical perspective of tradition against the necessity for innovation demanded a delicate equilibrium. Additionally, social factors, such as community acceptance, posed a challenge to a project that aimed to be more modern, marking a new era for the church. They required elements like a timeline, the numerals for the 35th anniversary, and an expression of a cross to be incorporated into a single material that could articulate the institution's aspirations.
- Project Duration
- The institution celebrated its 35th anniversary in June 2023. Located in Paraná, Brazil.
- Operation Flow
- A story through time, a brand that represents everything the institution has gone through to get to this point.
- Research
- A high-level celebration for the institution, a church where you can participate in this annual celebration in a grand event that was marked by its 35 years. Transforming a unique spiritual experience into a quality time. - Everyone can enjoy. - A place to experience something new and fulfilling.
- Inspiration
- The project developed for the church in celebration of its 35th anniversary reflects an approach to the fundamental values of the institution. The design of the piece is a visual representation of the brand's timeline, divided into two phases, symbolized by the numerals 3 and 5, which also represent a part of a cross, showing the spiritual journey of the institution and the fundamental principles that have guided the church to the present moment. Every detail of the design was conceived to provide a visual experience, symbolizing the simplicity and dedication that the church has provided to its faithful over the years. The tradition and modernity represented in the design signify the fusion of ancient values with contemporary demands. This project goes beyond being a commemorative piece; it is an artistic manifestation that captures the essence of the institution's foundation, offering the audience a brand that expresses their feelings and devotion, celebrating the time they have been in service. With this creation, the project brings achievements from the past, casting an optimistic gaze towards the future, where writing, design, and Christian symbolism converge in a work of art that signifies this time for the Shalon Church.
- Image Credits
- Eluan Araujo - Ash Midia, 2023.
Colors of 35 Anos Shalon Logotipo
Design Interview about 35 Anos Shalon Logotipo
The main inspiration was minimalist and modern projects. They wanted it to be a design that could express a modern idea of a new era for the church.
I wanted to achieve a unique brand, where numbers with geometric shapes, within the golden ratio, could create a harmonious and complete form.
The plan is to promote it through all possible channels and use it as social proof of quality and creativity.
This project was developed in two month
I sought inspiration from various Chinese designers who create artwork for each Chinese New Year. I aimed to apply a concept based on my client's requests, combined with a minimalist and modern design
What led to creating a project like this was the celebration of the institution's 35th anniversary and its entire journey. I accepted the challenge of developing a unique brand for this celebration
My reference was based on some Chinese New Year projects
The target client of my project was a religious institution, a church
What made the project unique was the generated concept.
It was used to develop this project, many hours of research, and attempts through sketches, after choosing the desired shape, I moved to Adobe Illustrator and photoshop to finalize the arts developed to present
The most unique aspect of my project is how it fit perfectly with the new phase of the institution that requested the project.
I carried out this project alone.
Technology helped me a lot in research, referencing, and also to validate if it was in the form I wanted, ensuring it didn't resemble any other project.
The biggest challenge was to include an element that expresses Christianity alongside the logo.
I had signed up for the A'Design Award newsletter, and when the late registration came, I became interested and decided to take the risk of competing
Grand Interview about 35 Anos Shalon Logotipo
To represent the timeline of the 35 years of Igreja Batista Shalon, I developed a concept based on the idea of a continuous line that connects the church's beginnings to its current moment. I used the golden ratio to design the numbers, bringing balance and dynamism to the composition. The smaller number 3 symbolizes the church’s initial structure, while the larger number 5 represents its growth over the years—in membership, infrastructure, and reach. The upper stroke of the 5 alludes to the horizontal part of the cross, a central element of the church’s identity. The line running through the numbers reinforces the idea of continuity and progress over time.
The golden ratio conveys the idea of perfect proportion, found in nature. I drew inspiration from this concept to create a harmonic grid that offers simplicity and visual appeal to the audience. This approach holds unique significance in the Christian context, where the divine proportion is seen as the foundation of the perfect creation of all nature. I used this concept as inspiration for the design of the commemorative logo, reinforcing the connection between the perfection of creation and the church’s celebration.
I believe all of this was only possible by creating a simple, direct, and objective model. A minimalist line and highly simplified shapes were used, with the golden ratio grid serving as the foundation for the logo's development. The more complex symbolism blended seamlessly into the design, as the placement of each element had already been carefully planned. By applying the grid, all components fit together harmoniously, offering a clear and accessible visualization for all audiences that make up the institution.
The guideline I received was to create something that represented the 35 years of the church while also symbolizing a new era, reflecting the institution’s current slogan: "Together in a New Time." I aimed for a simple idea to depict the passage of time without relying on overused elements like clocks or hourglasses. The solution was a line representing both the timeline and growth over the years. This line also visually separates the past and present, with the number 3 on one side and the 5 on the other, showcasing evolution. The result is a modern and minimalist approach that conveys the message clearly and elegantly.
I aimed to provide clear context for what was created, using a logo that appears simple at first glance but reveals more elements and meaning when observed closely. The institution’s sector is traditionally resistant to change, but with this project, I was able to introduce a sense of innovation and modernity. I demonstrated that the institution’s ideals and values can be conveyed more simply and effectively through well-crafted and easily understandable design. This approach offers a more contemporary and modern way to deliver their message, fostering stronger connections with their audience.
The integration of iconography with typography is something I frequently use for this institution, as the iconic form of the cross creates a strong connection with the audience. For this specific project, I aimed to incorporate the cross subtly, considering it’s a celebratory material with a symbolic message. Inspired by the Christian idea that God is time itself, I used the vertical line as the base to form the upper arm of the cross, which also integrates with the number 5. This approach balanced the religious symbol with modern design. Since the number 5 is not fully closed, the harmony between the cross and the numeral made the logo both meaningful and easy to understand and apply.
My experience as a volunteer in social projects has significantly shaped my ability to understand the audience, especially a specific religious audience, as in this project. Years of volunteer work in various social initiatives have given me a unique perspective to understand, listen to, and learn from people from diverse backgrounds and social levels. This experience provided me with a broad range of insights, stories, and preferences from different audiences, as well as effective ways to engage and interact with each group.
Versão em Português:A estrutura deste projeto foi desenvolvida em duas partes: uma mais detalhada, com efeitos e texturas, e outra simplificada, para ser utilizada em materiais com menos espaço ou dimensões limitadas. Nos materiais menores, utilizamos a versão simplificada, enquanto em materiais de maior escala, que permitiam melhor visualização, aplicamos a versão mais detalhada. Dessa forma, a equipe de comunicação da instituição conseguiu usar o material de maneira fácil e eficaz em diferentes meios de comunicação. O resultado foi um material completo, sem dificuldades de aplicação, que trouxe a forma precisa necessária para representar adequadamente essa data festiva da igreja.Versão em Inglês:The structure of this project was developed in two parts: one more detailed, with effects and textures, and another simplified for use in materials with limited space or dimensions. The simplified version was used in smaller materials, while the more detailed version was applied in larger-scale materials, where better visualization was possible. This allowed the institution’s communication team to easily and effectively use the material across different media. The result was a complete design, with no application difficulties, accurately conveying the meaning of the church’s festive occasion.
Through the model we created, which we were blessed to win, we believe that all the institution’s celebratory materials will now seek something more: a better-developed, modern, and timeless design that resonates with today’s context, their audience, and the message they want to convey. With this well-crafted design, we’ve already noticed improvements in internal communication, as well as a shift in design and social media communication. The team realized that everything can be more beautiful and well-developed when the art has a purpose. The reach of the messages is much better with materials like these.Winning a prize like the A'design Award has provided them with a new perspective on what art and design are, and the impact they can have when applied effectively.
In the lower circular part of the number 5, some people began to interpret the circle as a clock, associating the shape with the concept of time. Upon closer inspection, they noticed that the additional layers of the timeline in the more detailed version included meaningful elements, such as the founding year and the anniversary year of the church. For some, the semi-circle also evoked the idea of a clock, subtly reinforcing the connection with the passage of time.