Bronze Interior Space and Exhibition Design · 2024
Timescape Flagship Store
- A' Design Award 2024 Bronze Winner in Interior Space and Exhibition Design
- Awarded April 15, 2024
- CLIENT: Ones Interior Inc.
- Estimated Number of Design Views: 12,456
- Verification code 41D0EB8C57 · Verify this award
About Timescape Flagship Store
Yuan Store's renovation prioritizes elevating the brand experience beyond traditional signage. Seamlessly blending the street-facing exterior with the interior, it creates a unified, immersive identity. The design integrates architectural facades, sidewalks, storefronts, and interior spaces in a fluid and harmonious style. Inspired by Sparkling, Waves, and Rhythm, a modular metal mesh crafts a sleek surface with gentle curves, challenging norms in expanded mesh materials. This innovative approach results in a majestic, gracefully curated aesthetic.
This interior environment engages with contemporary luxury retail traditions that privilege spatial experience and atmospheric immersion as primary brand communication strategies, positioning the commercial environment itself as a form of institutional architecture worthy of the precious objects it houses and presents to discerning clientele. The design demonstrates sophisticated understanding of retail phenomenology, orchestrating material, light, color, and spatial sequence to construct an environment that transcends mere product display, instead proposing the retail visit as temporal retreat from everyday commercial urgency into a realm of contemplative consideration and aesthetic appreciation. The vertical pendant lighting installation functions as the signature architectural gesture, transforming functional illumination into sculptural presence that establishes immediate visual identity and creates memorable spatial character through rhythmic repetition and metallic luminescence; the tubular elements descend in varied lengths creating syncopated visual music, their warm metallic surfaces catching and reflecting ambient light while emitting gentle downward glow, demonstrating technical facility in integrated lighting design where fixture becomes both functional necessity and defining aesthetic element. The chromatic strategy reveals exceptional restraint and psychological sophistication, limiting the palette to warm metallics, cool neutrals, and strategic crimson accent, allowing material quality and spatial proportion to command attention rather than competing through chromatic complexity; the calculated introduction of vibrant red as carpet accent demonstrates understanding of color psychology in wayfinding and circulation, the warm saturated hue drawing the eye downward, defining zones, and providing thermal counterpoint to the cooler vertical surfaces. The spatial planning demonstrates refined understanding of retail choreography, balancing open sightlines that permit visual navigation and discovery with intimate vignettes that invite closer examination and tactile engagement, the furniture groupings scaled to human comfort rather than monumental intimidation, the display tables positioned to encourage circumnavigation and multiple viewing angles, the vitrine enclosures framing merchandise as precious artifacts worthy of museum-quality presentation while maintaining visual accessibility through crystal transparency. The material selection and detailing reveal meticulous attention to surface quality and tactile luxury, the polished stone flooring providing coolness and reflective luminosity, the light wood veneers suggesting warmth and natural authenticity, the brushed metal bases communicating contemporary precision, the soft upholstery fabrics inviting physical comfort, each material contributing to a comprehensive sensory environment that communicates quality, permanence, and considered refinement. The viewer encountering this environment might contemplate how contemporary luxury retail environments function as experiential theaters where product, architecture, and atmosphere converge to construct brand narratives and facilitate the transformation of browsing into aspiration, transaction into ritual, and commercial space into temporal sanctuary from the quotidian realm beyond.
Press Kit
- Unique Properties
- The renovation of Yuan Store aims to enhance the brand identity experience rather than relying on a signage.The goal is to integrate the street facade with the interior,creating a unified identity and immersive experience.Showing the importance of cultivating a continuous ambiance to establish a distinctive sense of place.The goal is to create an experience that leaving citizens eager to explore.Commercial stores should function as urban slices contributing to a more vibrant urban and lifestyle.
- Dimensions & Packaging
- Yuan Watches Store,having weathered the industrial period of the 1990s and the flourishing import of luxury goods in the 2010s,now confronts the challenges of globalization and urban decline in 2023.Establishing a local identity and brand spirit has become a crucial challenge.In contrast to the conventional emphasis on square footage efficiency in commercial spaces,this project envisions a nearly 1:1 ratio for multifunctional areas and commercial cabinet spaces.Art installations serve as spatial dividers, offering each brand the potential to organize themed events and attain a higher level of artistic promotion.
- Tags
- Commercial Space, Flagship Store, Expanded metal meshes, Water flow, Watch Store
- Production Technology
- The facade and pedestrian arcade are connected with a continuous curve,the metal mesh resembles that of the marble,establishing a material continuity between the exterior and interior.This fosters a flow from the urban into the pedestrian scale.The choice of using metal mesh is inspired by the similar ability of metal watch straps to create smooth and hard surfaces.While serving as the building's facade,it allows sunlight and wind to penetrate through.
We employ a module of metal mesh to fashion a smooth surface and a gentle curve,maintaining both vertical and horizontal faces. - Design Challenge
- 1.The challenge lies in the large scale stone cutting technique with a pronounced curvature,shaping an entrance image that flows like water and exudes grandeur.
2.Challenging the tension and regular arrangement of the expanded mesh material,with a focus on proportion control and construction quality,to create a majestic and gracefully coordinated architectural facade design. - Project Duration
- The project commenced planning and design in Taipei in December 2022,completed related projects in Taichung in July 2023,and celebrated its grand opening in Taichung in August 2023.Since the store's inauguration,it has hosted several events,catering to different brands,effortlessly transforming the shop into a spectacle,casino,or musical performance venue.The space's easy adaptability as a street shop aims to provide a unique experience for the client.
- Operation Flow
- 1.Display windows with perspective draw attention to the product display.
2.The multifunctional lobby accommodates various exhibition events.
3.The theme wall presents stunning artistic effects and achieves spatial differentiation.
4.Media cabinets showcase digital information about the products.
5.The brand cabinets feature individual characteristics and allow for flexible arrangements.
6.The Watch Workbench, combined with a metal mesh wall, serves as an aesthetically pleasing spatial endpoint.
7.The VIP room offers an undisturbed space for guests to appreciate watches. - Research
- The commercial streets in Taichung,feature chaotic signages,resulting in disorderly streets.Street shops face challenges from malls and online shopping.The integrated design of streets,architectural facades,interior spaces creates a spatial atmosphere and enhances brand recognition.The project was planned by architects,landscape and interior designers collaboratively.
Since its opening,lots of brand events have been organized,providing unique experience. It’s not only boosted performance by 60% but also stands as a successful case of brand space revitalization. - Inspiration
- In the new plan,the design incorporates architectural facades,sidewalks,storefronts,and interior spaces in a fluid style inspired by the graceful flow of water from Sparkling,Waves,and Rhythm.The spaces are divided by layers of walls or curtains,like a waterfall that separates the hidden cave.As the shop distinguishes between an open commercial exhibition and private space,these layers both divide and beckon the visitor.During events,not only create abackdrop but also boundaries within the space
- Image Credits
- Image #1: Creator Ones Interior Inc., Timescape, 2023.
Image #2: Creator Ones Interior Inc., Timescape, 2023.
Image #3: Creator Ones Interior Inc., Timescape, 2023.
Image #4: Creator Ones Interior Inc., Timescape, 2023.
Image #5: Creator Ones Interior Inc., Timescape, 2023.
Colors of Timescape Flagship Store
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G0E2 ShopDesign Interview about Timescape Flagship Store
This project was commissioned by Mr. Chen, the owner of Yuan Watches Store. The Taiwanese luxury watch industry has experienced various phases, from the industrial era of the 1990s to the booming import of luxury goods in the 2010s. However, in 2023, facing globalization and urban decline, establishing a local brand identity and brand spirit has become the latest challenge.
In contrast to traditional commercial spaces that focus on space efficiency, this project plans multi-functional exhibition and relaxation areas, commercial booths, and display windows in nearly a 1:1 ratio. Art installations are used as spatial dividers, providing opportunities for various brands to host theme events and achieve a higher level of artistic promotion.
The inspiration for the design not only stems from the understanding of the concept of "time" but also incorporates the client's expectations for the fourth-generation store. This project is the result of collaborative growth and collective thinking.
In contrast to traditional commercial spaces that focus on space efficiency, this project plans multi-functional exhibition and relaxation areas, commercial booths, and display windows in nearly a 1:1 ratio. Art installations are used as spatial dividers, providing opportunities for various brands to host theme events and achieve a higher level of artistic promotion.
The inspiration for the design not only stems from the understanding of the concept of "time" but also incorporates the client's expectations for the fourth-generation store. This project is the result of collaborative growth and collective thinking.
The renovation of Yuan Store aims to enhance the brand identity experience rather than relying on a signage.The goal is to integrate the street facade with the interior,creating a unified identity and immersive experience.Showing the importance of cultivating a continuous ambiance to establish a distinctive sense of place.The goal is to create an experience that leaving citizens eager to explore.Commercial stores should function as urban slices contributing to a more vibrant urban and lifestyle.
Our recent design achievements and award recognitions propel us forward into the realm of boutique space design. Simultaneously, we leverage our design expertise to assist in corporate brand transformation, create marketing topics, and contribute to the creation of distinctive architectural landscapes. Moving forward, we will continue to drive the planning and design of international brand offices, factory spaces, and boutique brands, aiming to present design works imbued with even deeper cultural significance.
This design project took a total of 3-6 months to complete, including design discussions and iterative adjustments.
This project was commissioned by Mr. Chen, the owner of Yuan Watches Store.
Currently, there is no such project in place, but there are collaborative projects underway with design firms, construction companies, and the construction industry.
Collaborating across disciplines with architects and landscape designers allows us to transcend the architectural constraints of interior design, extending our design thinking to integrate with exterior building facades and surrounding landscape environments. Cross-disciplinary collaboration is a crucial breakthrough key, and we will continue to strive in this direction in the future.
Our target clientele consists of connoisseurs and collectors with an appreciation for luxury watches. We aim to provide them with a space that transcends mere watch procurement, serving as a venue for watch enthusiasts to gather, attend exhibitions, appreciation events, and art showcases. A well-designed space offers a new lifestyle paradigm.
Timescape, as its name suggests, embodies the landscape of time. Catering to the luxury watch industry, our design showcases the interplay of light and shadow to reflect the passage of time. Aligned with the client's vision for their fourth-generation store, our aim is to create a space centered around the theme of time, capable of influencing and impacting the surrounding landscape.
The facade and pedestrian arcade are connected with a continuous curve,the metal mesh resembles that of the marble,establishing a material continuity between the exterior and interior.This fosters a flow from the urban into the pedestrian scale.The choice of using metal mesh is inspired by the similar ability of metal watch straps to create smooth and hard surfaces.While serving as the building's facade,it allows sunlight and wind to penetrate through.
We employ a module of metal mesh to fashion a smooth surface and a gentle curve,maintaining both vertical and horizontal faces.
1.Display windows with perspective draw attention to the product display.
2.The multifunctional lobby accommodates various exhibition events.
3.The theme wall presents stunning artistic effects and achieves spatial differentiation.
4.Media cabinets showcase digital information about the products.
5.The brand cabinets feature individual characteristics and allow for flexible arrangements.
6.The Watch Workbench, combined with a metal mesh wall, serves as an aesthetically pleasing spatial endpoint.
We employ a module of metal mesh to fashion a smooth surface and a gentle curve,maintaining both vertical and horizontal faces.
1.Display windows with perspective draw attention to the product display.
2.The multifunctional lobby accommodates various exhibition events.
3.The theme wall presents stunning artistic effects and achieves spatial differentiation.
4.Media cabinets showcase digital information about the products.
5.The brand cabinets feature individual characteristics and allow for flexible arrangements.
6.The Watch Workbench, combined with a metal mesh wall, serves as an aesthetically pleasing spatial endpoint.
For this design project, we integrated the expertise of interior designers, landscape designers, architects, construction factories, and construction supervisors, each providing specialized support to collectively achieve the success of the project.
1.The challenge lies in the large-scale stone cutting technique with a pronounced curvature, shaping an entrance image that flows like water and exudes grandeur.
2.Challenging the tension and regular arrangement of the expanded mesh material, with a focus on proportion control and construction quality, to create a majestic and gracefully coordinated architectural facade design.
2.Challenging the tension and regular arrangement of the expanded mesh material, with a focus on proportion control and construction quality, to create a majestic and gracefully coordinated architectural facade design.
We aim to provide ourselves and our clients with an interim assessment and affirmation upon the completion of the project, while also leveraging it as a resource for subsequent marketing endeavors. Therefore, we are focusing our attention on internationally renowned platforms like the A’Design Awards, known for their professional ratings and aesthetic cultural significance.
Understanding the importance of integrating various professional skills, as well as the ability to empathize with customer needs, budgets, and engage in iterative communication, are crucial. Additionally, effective team organization and financial planning within the company are equally important.