Silver Fashion, Apparel and Garment Design · 2023
Bannou Raincoat
- A' Design Award 2023 Silver Winner in Fashion, Apparel and Garment Design
- Awarded April 15, 2023
- CLIENT: Bywater
- Estimated Number of Design Views: 107,143
- Verification code 463B12F4AA · Verify this award
About Bannou Raincoat
The all-weather versatile coat is a design masterpiece that perfectly balances functionality and style. It boasts impressive features such as water resistance, breathability, and windproof properties, making it suitable for any weather condition. The use of high-quality materials gives it a luxurious texture that is perfect for formal events, yet it can also be dressed down for a casual look by adding or removing the detachable hood. The traditional silhouette with modern accents is a timeless design that can be worn in any setting, including the business scene.
Emerging from contemporary conversations around functional fashion and mindful material innovation, Bywater's Bannou Raincoat represents a compelling synthesis of utilitarian purpose and refined aesthetic sensibility that speaks to evolving relationships between garment design and environmental consciousness. The presentation captures a moment of material demonstration, where the deliberate act of water being poured onto the protective hood becomes both empirical proof and visual poetry, transforming product testing into artistic gesture. The technical achievement evident in the fabric's water-resistant properties manifests visually through the behavior of liquid upon surface—droplets beading, cascading, and deflecting rather than absorbing—while the garment's generous proportions and thoughtfully structured hood suggest consideration for genuine protective function rather than mere stylistic affectation. The chromatic choice of warm neutral khaki positions the piece within timeless outerwear traditions while remaining distinctly contemporary in its clean lines and refined detailing, visible in the considered button spacing and collar architecture that balances aesthetic harmony with practical closure. The environmental staging against verdant foliage reinforces the garment's intended context—outdoor engagement, variable weather conditions, and connection to natural settings—while the figure's composed demeanor beneath the protective brim suggests the psychological comfort that effective functional design provides. This work invites contemplation of how contemporary design practice might honor traditional outerwear heritage while advancing material technology and reconsidering the relationship between wearer and environment.
Press Kit
- Unique Properties
- The name of the coat "Bannou" means versatility in Japanese. The concept of "a raincoat to be worn on a 'Harenohi'" has 2 meanings. The first is "a raincoat to be worn on "sunny days (harenohi)", which can be used as a normal coat without getting stuffy on sunny days. The second is "a raincoat to be worn on "special occasions (Harenohi)". It is made of high-grade materials and has a formal silhouette so that it can be worn on special occasions.
- Dimensions & Packaging
- Size:M,L,XL / Color:Black,Navy,Beige / Water Pressure Resistance:20,000 mm / Moisture Permeability:8,000 g/m2/24hr
- Tags
- Coat, Raincoat, Macintosh, Balmacaan Coat, Waterproof Coat
- Production Technology
- Our goal was to create this coat that could be worn over a suit as a normal coat (not recognizable as a raincoat). Therefore, we chose a fabric with high moisture permeability (8,000g/m2/24hr) and water pressure resistance (20,000mm), while focusing on the texture of the material. The zipper is a concealed type, and the hood is removable for formal use. To prevent the zipper from being seen, the front portion and the joint with the hood are ingeniously designed.
- Design Challenge
- The structure of the detachable hood is designed to hide the zipper at the joint of the hood. The thickness of the overlapping fabrics made sewing difficult, and the structure was changed many times before reaching the present structure.
By making the hood detachable, it can be worn on formal occasions, and by completely concealing the zipper at the joint, it can be worn with the collar up.
The zipper would look casual if it were visible. We have made it so that the zipper is not visible even when worn unbuttoned. - Project Duration
- Development period:October 2020-June 2021
Launch:July 2021 - Operation Flow
- Water pressure resistance & moisture-wicking fabric, Detachable hood, waterproof seals, waterproof zippers
- Research
- We have confirmed there are several raincoats on the market with a similar concept, but they have visible zippers (or were never intended to be hidden in the first place), the hood is not removable, and the texture of the material is very nylon-like, which we feel does not completely hide the fact that it is a raincoat we feel they do not completely hide the fact that it is a raincoat. This item differs from these in that the material texture, silhouette, and details (such as the zipper being concealed) are carefully selected to make it look like an ordinary coat from the outside.
- Inspiration
- The two conditions for wearing a raincoat are 1) It is raining and 2) You have a raincoat at that time, but since 2) You have a raincoat at that time cannot be satisfied, we thought there would be few opportunities to wear a raincoat. Therefore, we thought if we could wear it on usually without getting steamed up, it would be convenient when it comes time to wear a raincoat. An outdoor jacket would satisfy the requirement, but there are not many stylish and formal types on the market.
- Image Credits
- Photo:Shohei Yoshida
Video:Ion Yamazaki
Model:Riley Eusden - Patents
- Bywater is regostered trademark(JAPAN) of GOODIE Inc.
Copyrights belong to GOODIE Inc.
Colors of Bannou Raincoat
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Waterproof Fashion for City and Outdoor Life
We design sophisticated waterproof apparel that seamlessly transitions from city streets to outdoor adventures. Our collection combines Japanese craftsmanship with technical innovation, creating versatile pieces that protect you from the elements without compromising style or comfort.
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