Bronze Movie, Video and Animation Design · 2022
Chick Coin Motion Graphic Design
- A' Design Award 2022 Bronze Winner in Movie, Video and Animation Design
- Awarded April 15, 2022
- CLIENT: JP SPACE Studio
- Estimated Number of Design Views: 31,147
- Verification code 4BD02A7A28 · Verify this award
About Chick Coin Motion Graphic Design
Chick Coin is an animated advertisement made for a part-time job matching platform for students in Taiwan. The film runs for forty seconds in full high definition at twenty-four frames per second. Two brand characters see the financial difficulties of students shown on a television screen. A magic coin slot then carries the characters into a carefree and cheerful world, and the real world changes as well. The animation combines hand drawing with digital illustration and compositing software. The humorous plot and the visual effects aim to link the brand with young viewers.
Press Kit
- Unique Properties
- Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
- Dimensions & Packaging
- 1920 x 1080px（FHD） / 40s / 24fps
- Tags
- Animation, Illustration, Motion, Money, 2D, Advertising
- Production Technology
- Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
- Design Challenge
- While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
- Project Duration
- The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
- Operation Flow
- It's a video with no interaction or special operative instructions.
- Research
- First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
- Inspiration
- The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
- Image Credits
- All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.
Colors of Chick Coin Motion Graphic Design
Design Interview about Chick Coin Motion Graphic Design
To me,”design” is a form to deliver information, whether it is through a simple or a continuous image. A good design is to create a charming narrative while meeting client’s needs at the same time. Most of my inspiration comes from animated films and video games. Those stories always attract me and become indispensable parts of my life. But I guess many things just go with the flow, even inspiration. Of course, my team plays an important role in it.
First, attain the results of the clients. Then, make a total different work as before. Finally, we decided to go with surreal style, making the chick have a funny and magic adventure.
Turning such recognitions into motivation to create better works again.
We spent about one or one and a half month on the script and the concept afterwards.
We started this concept by commission from the client. We tried to build unique work by brainstorming.
Being trusted by the clients, brainstorming with team members and the support from them.
If there needs to be an answer, I would say animated movie. Like Kon Satoshi or Miyazaki Hayao, I am deeply moved by how they tell a story. They have given me a lot of inspirations and thoughts, no matter it’s narrative of dreams, virtual or for my creativity.
Students of generation Z and the new graduates who seek for part-time jobs.
Being funny, and not predictable.
It’s actually simple. It’s the title of the film “Chick and Coin”, which is about what happens to the main character and the vending machine.
I use Keynote most of the time. A good work must be built on accurate, good planning and nice communication with customers or the team. I often summarize my idea through words. In this way, I’m able to change my imagination then visualize them into words and complete scripts with the team.
Be funny, interesting and make people amazed.
We worked with a team of ten members, who were all excellent experts.
It would be hard to make such a good work without these great partners and their dedication. In order to enhance viewer’s immersive, we put a lot of efforts on style frames, concepts, motion design and BGM.
We analyzed the habits of our target audience then made the file short, funny, and with a strong visual appearance to draw their attention.
For we must built a whole new but funny, interesting worldview, we put a lot of efforts on designing story board, style frames, concepts, motion design and BGM.
When I think it’s time to make a try.
We used a total different way that we haven’t used before, including realistic illustrations and frame-by-frame animation. Then we “played” an interesting work. I also learned to better communicate with the team members.