Decade The Love Coffee House

Press Kit

Unique Properties

Under the cloak of rapid urban development, people are good at hiding in reinforced concrete buildings, trying to obtain psychological security in concrete wrapping. This Decade Cafe, created by Touch Design, is the first coffee shop in Tianjin to advocate a slow lifestyle with music criticism, music culture and fashionable peripheral products. It tries to depict the island of ideals and soft hearts in the current impetuous and fast fast-food life.

Dimensions & Packaging

In an area of about 60 square meters, the design eliminates the cramp of the original space and makes it interesting. Mirrored stainless steel cleverly hides the storage area and forms a visual widening, dispersing the narrow sense of space, plus a circle of symbolic linear lights to form its own architectural language. People shuttle in it, without the slightest sense of awkwardness, in the span of space to open the artistic journey of records and coffee.

Tags

Interior, Minimalist, Coffee Shop, Retail, Modern, Simple, Art, Interesting, Commercial Space

Production Technology

This case takes the classic and pure white orange terrazzo as the overall visual output focus, creating the simple and transparent effect through the large glass window and the customized white minimalist door, introducing abundant light for the narrow and long space, and at the same time, people can get a first glimpse of the internal space level.

Design Challenge

Limited by the structure of the house, designers are constantly thinking about how to make such a narrow and dark street shop into a unique cafe, and through their design to maximize the benefits for the owners. For this reason, the designers keep part of the old top and paint it white. The following heavy design allows customers to step into the core area of the cafe gradually, while adding a sense of love and ceremony for coffee.

Project Duration

The project started in April 2019 in Tianjin and finished in August 2019 in Tianjin.

Operation Flow

The dessert cabinet and bar are completely transparent, allowing a glance at the grinding, extraction, coffee shape and production process. The concise and delicate modelling sets off the products with a low-key attitude, making people focus their vision on coffee and dessert, deducing a very pure modernist style.

Research

Many people say that the this cafe is like a treasure waiting for music and coffee lovers to open. Mr. Ding, one of the principals of Decade Cafe, has collected more than 30000 old records and various rare record posters, he joked with us which can be changed into a villa if all of them are sold. Therefore, we hope to integrate coffee and culture, art and music through design, with such a unique gift to carry the dreams of two clients.

Inspiration

In the dimension of infinite extension of time and space, the interpretation of decade is no longer a short "ten years", but has been endowed with more beautiful meanings. In the city full of vigilance and alienation, the music, coffee, art and reading all merge and react to each other in this decade, forming a new form, and ultimately depicting the utopia of beauty and romance in people's hearts.

Image Credits

Image #1: Photographer Yuhua Kou, Entrance, 2019.
Image #2: Photographer Yuhua Kou, Record Wall, 2019.
Image #3: Photographer Yuhua Kou, Single Customer Area, 2019.
Image #4: Photographer Yuhua Kou, Dessert Cabinet and Bar, 2019.
Image #5: Photographer Yuhua Kou, Multi Seat Area, 2019.

Patents

Copyrights belong to Yong Zhang, 2019.

Colors of Decade The Love Coffee House