Silver Interior Space and Exhibition Design · 2020
Elegant Curve Showroom
by Alen Lo
- A' Design Award 2020 Silver Winner in Interior Space and Exhibition Design
- Awarded April 15, 2020
- CLIENT: Dreamer Interior Design
- Estimated Number of Design Views: 20,472
- Verification code C9D30B792D · Verify this award
About Elegant Curve Showroom
Elegant Curve is a showroom interior design completed in Taiwan. Arc belts extend upward along the walls and connect the first floor with the second floor. Each smooth arc carries a light belt on one side and inlaid titanium on the other, creating a contrast between warmth and precision. A large marble wall forms the main feature and resembles a waterfall. On the second floor, a diamond cut ceiling rests above the arcs, and the product display is combined with the concept of a house, so goods are presented within a complete living space.
Press Kit
- Unique Properties
- As if breaking the limitation of gravity, the arc belts extending slowly upward visually integrates the lights representing warmth and sensibility and the titanium of technology and rationality, connecting the broad space dimensions with the elegant and exquisite figures and supporting the comfortable and fashionable modern living space tenderly. The designer integrates product display in life and nature, expressing the spirit and meaning of exquisite workmanship and modern fashion of the brand.
- Dimensions & Packaging
- The huge main wall of the marble collage looks like a waterfall pouring down, shaping consumers first impression on the brand, elegant, fashionable, and natural. The decoration of lights and metal is inlayed in every arch to create the rich contrast of emotional warmth and rational exquisiteness. On the second floor, the diamond cut ceiling serves as a metaphor for the luxurious texture in life, which is tenderly supported by the elegant arc. The comfortable and fashionable boutique life is put on fashionably on the air stage.
- Tags
- Interior, Design, showroom
- Production Technology
- The elegant arc belts are like water flow, extending upward along the wall. It is as if the transition of the quarter circle connected the first floor and the second floor in flow. On one side of every smooth arc is the light belt and on the other side, the inlayed titanium. The excellent technology design techniques are presented like the spirit the brand expects to express to the consumers. On the second floor, the product display is combined with the concept of a luxurious house to shape the complete and beautiful living space. In this way, product display can be introduced to the elegant and fashionable family life in various forms.
- Design Challenge
- How do the designer effectively express the abstract commercial brand image? Besides, product display has to be perfectly integrated with the design techniques and space concept and endows the consumers with the desire and consciousness to explore life. These are the issues worth discussion in the project.
- Project Duration
- The project started in Jan. 2019 and finished in August 2019 in Taiwan.
- Research
- The elegant arc belts as the transition of the quarter circle connect the first floor and the second floor. On one side is the light belt and on the other side, the inlayed titanium. The excellent technology design techniques are presented. The designer also combines the product display with the concept of a luxurious house so that product display can be introduced to the elegant and fashionable family life.
- Inspiration
- The extension of the arc belts serve as the shared subject of the different spaces. The visual and flow connection combines the brand spirit and the practicability of elegant life.