Bronze Event and Happening Design · 2026
Fashion Instyle 2025 Event Organization Space
- A' Design Award 2026 Bronze Winner in Event and Happening Design
- Awarded April 15, 2026
- CLIENT: Hong Kong Trade Development Council
- Estimated Number of Design Views: 9,220
- Verification code 200D22E31B · Verify this award
About Fashion Instyle 2025 Event Organization Space
Fashion Instyle 2025 is a trade fair design created for a four day international fashion sourcing event. The exhibition occupied about 8,800 square metres at a convention and exhibition centre in Hong Kong. A central zone named Next presented new materials within three thematic domes, using immersive space and special lighting to improve material visibility. Five local designers were presented alongside more than 60 international exhibitors. A catwalk stage seated up to 200 guests. Modular layouts and zoned circulation supported clear visitor flow and networking.
Press Kit
- Unique Properties
- Fashion InStyle is a four-day international trade fair organised by the Hong Kong Trade Development Council (HKTDC), serving as a sourcing and exchange platform for fashion materials, design and innovation. It connects global exhibitors, designers and industry professionals, highlighting sustainability, cultural craftsmanship and advanced technologies shaping future fashion trends.
- Dimensions & Packaging
- The project occupied an exhibition space of approximately 8,800 square metres, designed to support large‑scale trade interaction and immersive experiences. The venue featured a dedicated catwalk stage accommodating up to 200 guests and a central NEXT new material zone showcasing five local designers alongside over 60 international exhibitors. Modular layouts, zoned circulation and integrated display systems enabled flexible presentation, smooth visitor flow and effective engagement throughout the four‑day event.
- Tags
- Fashion Instyle, Lifestyle, Fashion, HKTDC, Exhibition Design
- Production Technology
- Technology and material innovation were embedded throughout the preparation and production of Fashion InStyle 2025. The NEXT display zone was designed around 3 thematic domes that used immersive space and special lighting effect to enhance material visibility and interaction. Curated displays reveal each material’s journey from sourcing and sustainability to advanced production and final applications, while walkways and networking areas encourage exploration, learning and meaningful connections.
- Design Challenge
- A major research challenge was that the NEXT material display zone marked a significant departure from previous editions, introducing many new and fragile materials that demanded extended research and careful planning. Materials such as AlgaFila, Lotixilk and heritage Gambiered Canton Silk required in depth study of their properties, handling and display conditions. The team had to translate this research into a coherent spatial journey, thoughtfully integrating material stories and production concepts into the three dome zones while ensuring material integrity and an engaging visitor experience.
- Project Duration
- The event held from 27 - 30 Apr 2025 at the Hong Kong Convention and Exhibition Centre.
- Operation Flow
- The NEXT at Fashion InStyle zone was organised as a curated, walk through experience guiding visitors through themed material showcases. A clear circulation flow connected international exhibitors, innovation hubs and designer collaboration areas, encouraging discovery and dialogue. Interactive displays, mentorship sessions and networking spaces enabled hands on engagement between material suppliers, designers and buyers, fostering knowledge exchange, collaboration and meaningful industry connections.
- Research
- It was a six month research process focused on identifying and matching innovative fashion materials with local designers. The team conducted in depth visits to material factories to study sourcing, production methods and sustainability practices, collecting detailed data on each material’s properties and processes. These insights were translated into curated narratives and visual content, presented across three immersive dome zones that communicate material concepts, production journeys and design applications.
- Inspiration
- The design concept of Fashion InStyle 2025 was inspired by the fusion of tradition, innovation and global creativity. With the launch of NEXT at Fashion InStyle, the exhibition celebrated cross cultural exchange by uniting international exhibitors, heritage craftsmanship and advanced materials. Sustainability, new technologies and designer collaborations shaped a forward looking platform where cultural identity and contemporary design converge.
- Image Credits
- Hong Kong Trade Development Council