Silver Interior Space and Exhibition Design · 2021
Giesinger Beerhalle Event Location
- A' Design Award 2021 Silver Winner in Interior Space and Exhibition Design
- Awarded April 15, 2021
- CLIENT: Gul Koc Gmbh
- Estimated Number of Design Views: 19,742
- Verification code 48DB92A08F · Verify this award
About Giesinger Beerhalle Event Location
Giesinger Beerhalle is a beer hall and event space in Munich, Germany. The main hall covers 180 square meters, has a ceiling height of 4.5 meters and seats 160 people. A network of copper pipes runs from the lobby walls to a grid on the main hall ceiling and recalls the brewing process. Panoramic windows connect guests to the brewery. Recycled bricks clad the bar wall, and recycled beer bottles are lit in the lobby. A yellow shipping container, furnished as a lounge, offers privacy from the main hall.
Press Kit
- Unique Properties
- The guests are guided from the entrance to the main hall by an extravagant pipe artwork. Rough-cut, solid wood tables and beer banks are arranged to create a warm, relaxed atmosphere. Panoramic windows enable the users to connect to the the brewery. A custom-made shipping container is the focal point of the pub and interrupts the space with its striking yellow color. Installed on-site and furnished with crates and a Giesinger green sofa, it acts as a lounge, providing privacy from the main hall.
- Dimensions & Packaging
- The main hall is 180 square meters with a ceiling height of 4.5M.
- Tags
- Interior, industrial style, brewery, bar
- Production Technology
- The network of copper pipes is a central feature and abstractly resembles the brewing process and activity. Starting from the walls of the double height lobby, they flow into the restroom walls and culminate as a grid on the main hall ceiling. Above which is a steel blue acoustic baffle to enhance the music quality. Recycled Giesinger beer bottles are used in the lobby outside of the main hall and inserted with lights to illuminate the G shape. Recycled bricks are cladded on the bar display wall and were locally sourced to reduce the projects carbon footprint.
- Design Challenge
- It was important to balance the industrial style and open space by creating a sense of coziness.
- Project Duration
- The design work started in December 2019, and the construction was completed in September 2020 in Munich, Germany.
- Operation Flow
- The bar is now the brands representation, from hosting guided tours to events. It includes an office space and a beer hall. A green elevator connects the hall to the storage area and entertains the guests with old beer moving theatrics. The multi-functional pub seats 160 people and can also host corporate events and private parties.
- Research
- Research Type: beer hall design.
Research Goal: To create an industrial-style bar with a panoramic window that enables the user to visually connect to the tall, double-height brewing tanks that are inscribed with graffiti artwork; to provide a unique ambiance in which to appreciate Giesinger beer and accommodate three different scenarios as per the design brief. - Inspiration
- Inspired by the motto, Think Global, Drink Local, the interior design concept reflects the Giesinger brand in its true industrial essence. Raw elements exposes the brewing process. Reminiscent of the Heillig Geist Kirche in Giesing, the interior walls are cladded with concrete and brick. Giesinger CI colours green, yellow, and dark blue complement the rustic finishes.
- Image Credits
- Roman Job, Studio für Fotodesign- Munich, Germany
- Patents
- Giesinger Biermanufaktur & Spez. BraugesellschaftmbH
Branda works
Colors of Giesinger Beerhalle Event Location
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Design Interview about Giesinger Beerhalle Event Location
Inspired by the motto, Think Global, Drink Local, the interior design concept reflects the Giesinger brand in its true industrial essence. Raw elements exposes the brewing process. Reminiscent of the Heillig Geist Kirche in Giesing, the interior walls are clad with concrete and brick. Giesinger CI colors green, yellow, and dark blue complement the rustic finishes.
Our main focus was on creating a multi-functional space that was comfortable and efficient.
The design work started in December 2019, and the construction was completed in September 2020.
The design welcomes beer enthusiasts and groups who require a flexible event space. It was important to capture the spirit of the company’s brand in the design of the space.
This design is made unique by its choice of materials. We managed to make an industrial-looking space feel cozy.
A custom-made shipping container is the focal point of the pub and interrupts the space with its striking yellow color. It emphasizes the hall’s spatial quality and provides an exclusive lounge space. Recycled Giesinger beer bottles are used in the lobby outside of the main hall and inserted with lights to illuminate the G shape. Green wall tiles of the vestibule create an industrial cave and highlight the brand CI color in a subtle way.
The network of copper pipes is a central feature and abstractly resembles the brewing process and activity. Starting from the walls of the double height lobby, they flow into the restroom walls and culminate as a grid on the main hall ceiling. Above which is a steel blue acoustic baffle to enhance the music quality. Recycled bricks are clad on the bar display wall and were locally sourced to reduce the projects carbon footprint.
It was important to balance the industrial style and open space by creating a sense of coziness. Another challenge was to build a small elevator to connect the two floor spaces to move the beer kegs. Incorporating the acoustics and a consideration of the fire safety rules when designing the open copper pipe ceiling presented another challenge.