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Warm taupe and cool silver-gray tones establish the chromatic foundation of Zao Li's Huaxing Zhongrui Nordic Park Sales Office, where a monumental double-height lobby unfolds with architectural gravit
Zao Li's Sales Office presents a contemplative double-height interior volume where material restraint and kinetic sculptural intervention establish a dialogue between architectural gravitas and epheme
A sweeping architectural interior captures the dramatic interplay between geometric precision and organic form through the deployment of an extraordinary suspended lighting installation that dominates
Zao Li's Huaxing Zhongrui Nordic Park Sales Office presents a luminous commercial interior space organized through sweeping curvilinear geometry that establishes both spatial drama and elegant visual
Zao Li's Huaxing Zhongrui Nordic Park Sales Office manifests an expansive double-height interior volume commanding immediate attention through its sophisticated deployment of curvilinear spatial geome

Beijing Panshi Dianyi Decorate Design

Gold Interior Space and Exhibition Design · 2021

Huaxing Zhongrui Nordic Park Sales Office

by Wang Cheng and Li Yongjie

  • A' Design Award 2021 Gold Winner in Interior Space and Exhibition Design
  • Awarded April 15, 2021
  • CLIENT: Beijing Panshi Dianyi Decorate Design
  • Estimated Number of Design Views: 23,846
  • Verification code F2D8521E02 · Verify this award
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About Huaxing Zhongrui Nordic Park Sales Office

Huaxing Zhongrui Nordic Park is a sales office located in Fushan District, Yantai, China. The interior covers 1221 square meters and follows the circular form of the building. The layout spreads outward from the center of the circle instead of using a traditional linear plan. Visitors enter an art lobby with a suspended art installation, then reach a central sandboard area with a display stand open on all sides. A negotiation area provides space to talk and rest. Materials include glass brick, stainless steel, woodwork and wall covering. Hidden light strips and metal grilles are also used.

Within the contemporary discourse of hospitality and commercial interior design, Zao Li's Huaxing Zhongrui Nordic Park Sales Office emerges as a sophisticated meditation on material culture, scalar drama, and the poetics of arrival. The space appears to engage Nordic design traditions—characterized by restrained palettes, natural material reverence, and democratic luxury—while infusing distinctly contemplative qualities that suggest broader philosophical considerations about threshold experiences and spatial phenomenology. The designer demonstrates exceptional command of proportional relationships, orchestrating a double-height volume that achieves monumentality without overwhelming human presence, as evidenced by the carefully positioned reception attendant whose figure anchors the composition in lived experience. Technical accomplishment manifests particularly in the suspended sculptural installation, where what appears to be hand-formed glass elements create a kinetic vertical cascade that transforms the ceiling plane into a site of wonder and visual decompression. This intervention dialogues meaningfully with the grounding presence of the bronze vessel and carved stone spheres below, establishing a cosmological vertical axis that may reference classical elemental symbolism—air and water above, earth and mineral below. The material palette demonstrates sophisticated chromatic restraint, moving through warm taupes, cool pewter grays, and selective bronze accents while maintaining tonal coherence. One might observe how the mirror-like floor surface functions not merely as luxury signifier but as spatial doubling device, effectively extending the vertical dimension downward and creating an immersive quality. The work invites consideration of how commercial spaces might transcend transactional function to offer moments of aesthetic contemplation and elevated experience.

Press Kit

Unique Properties
From the exterior circular building structure to the internal spatial layout, the circle is the core. With the structural characteristics of the circular building, it diverges outward to form a spatial pattern relationship of opening and closing, virtual and solid.
Dimensions & Packaging
It covers an area of 1221 square meters.
Tags
Natural, Simple, Waterdrop, Center of circle ,Future
Production Technology
Material including Nok gray, Casser gray, glass brick, stainless steel, woodwork, wall covering;Process including built-in baseboards, arc-shaped hidden air-conditioning outlets, hidden light strips, metal grilles, and hard mounting of wall coverings.
Design Challenge
How to use the architectural characteristics to break the traditional linear layout, create an internal circular circulation, to give viewers a way to browse freely, and to create an artistic and poetic space.
Project Duration
It was completed in August, 2019, which had lasted for 60 days.
It was located in Fushan District, Yantai, China.
Operation Flow
Stepping into the art lobby, the art installation "Ancient Temple Wonderful Spring" hung in the middle is like the historical ring of Fukuyama culture. Extend the space and come to the central sandboard area. The 360° all-round booth can be a macroscopic whole. The guests "fate together" in the negotiation area to discuss and rest, the circle border, fate will happen naturally.
Research
With the structural characteristics of the circular building, natural forces are injected into the space; instead of the traditional linear layout, it spreads outward from the center of the circle and exudes lasting vitality.
Inspiration
"Earth Park" as the theme, the space is based on the ethereal artistic conception of regional beauty, combined with modern materials, techniques, light and shadow and the opening and closing of space, and the changes of virtuality and reality create the "Mirror, Flower, Water and Moon Poem, understatement of the painting. "This kind of poetic and picturesque space beauty.
Image Credits
CREDITS belong to BEIJING PANSHI DIANYI DECORATE DESIGN.
Patents
COPYRIGHT belong to BEIJING PANSHI DIANYI DECORATE DESIGN.

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We transform commercial spaces into poetic environments that blend natural beauty with modern functionality. Our expertise in sales centers, retail spaces, and exhibition design creates meaningful experiences through innovative circular layouts, ethereal atmospheres, and harmonious material…

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