Bronze Interior Space and Exhibition Design · 2022
Latrika Boutique Interior of a Showroom
- A' Design Award 2022 Bronze Winner in Interior Space and Exhibition Design
- Awarded April 15, 2022
- CLIENT: LaTrika
- Estimated Number of Design Views: 18,433
- Verification code E181EB431E · Verify this award
About Latrika Boutique Interior of a Showroom
Latrika, presented in the showroom. The interior palette is in light grey and beige tones. This color scheme provides a good backdrop for natural-colored clothing. The color accent is a scenery area with real shrubs and trees. Special lighting helps to power the trees in the absence of sunlight. A translucent ceiling with a niche for more light is an ultimate for a selfie area. The showroom is a quiet place in the middle of the bustling city, where every lady can immerse in a state of oneness with nature.
Press Kit
- Unique Properties
- The showroom is a peaceful natural haven set in the middle of a bustling urban center. The design team opted for a combination of smooth wall surfaces as well as living masonry. Day and Night feature: a Night was used as a moon in the entranceway where rails house some of the brand's collections. A Sun features above the trees in the fitting room space. A wooden platform with a mirror framed by greenery evokes a riverside ambience helping visitors completely remove any thought of the frantic metropolis outside.
- Dimensions & Packaging
- Showroom area is 120 square meters
Сeiling height is 3600 mm - Tags
- JL STUDIO, Jenya Lykasova, LaTrika brand, trees in the interior, moon lighting, moonlight light,
- Production Technology
- Live plants were used, as well as supplying a specialized lighting and irrigation system. There was also special stabilized moss employed, strawberry plants, driftwood and large stones. Given the age of the building, the use of these items had weight implications and as a result a thorough floor load calculation was carried out.
- Design Challenge
- The main challenges encountered were as follows: - short deadlines for design and implementation - The need to take into account all the technical nuances for the placement of live plants - the need to perform the calculation of loads on the floor - remote implementation (all architectural supervision processes were carried out online, it was the first time the design teams visited the interior after its implementation).
- Project Duration
- The project started in March 2021 and was completed in May 2021
- Operation Flow
- A particular challenge here was to realize a unique selfie-zone that accurately conveys the brand's DNA and the designer's vision of the world. This is why the lighting in this part of the hall has been carefully designed to make every girl feel unique and confident in LaTrika's clothes. Above this area, there is a semi-transparent ceiling with a niche through which the sun's rays pass.
- Research
- To create the interior, the team researched the specifics of interior design in the retail sector.
Important aspects were the use of retail furniture, lighting placement, and dividing the space into zones. Monochrome walls were chosen as the basis so that clothes would look expressive. Selfie areas became the 'right' promotional strategy.
The research was also carried out which led to a concept of an additional plants' night lighting and a watering schedule.
The idea of 'plants in the interior' came as a result of a research on environmental issues in the country, which the clients conducted personally. The main message is that humans are part of nature. - Inspiration
- The philosophy behind the LaTrika brand is based on the unison of mind, body and soul, and finding harmony with our surroundings. Every human is a reflection of the world around us, and LaTrika embraces and conveys our unbreakable connection with nature. The design team wanted to convey the brand's vision and mission by designing a calm and "organic" space. This would envelop visitors with an aura of light and unity, inviting them to become part of something truly unique.
- Image Credits
- Image #1: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #2: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #3: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #4: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique, 2021.
Image #5: Photographer Dmitri Tsyrenshchikov, LaTrika brand boutique , 2021.
Colors of Latrika Boutique Interior of a Showroom
Design Interview about Latrika Boutique Interior of a Showroom
The main principles that are the basis for interior design for me are always a combination of three components:
- the uniqueness and individuality of the interior owners, their vision of the world, life principles and philosophy
- ergonomics of space, comfort of use and compliance with all the necessary functions
- harmony of proportions, materials, colors
- the uniqueness and individuality of the interior owners, their vision of the world, life principles and philosophy
- ergonomics of space, comfort of use and compliance with all the necessary functions
- harmony of proportions, materials, colors
We wanted to create a unique space that would reflect the main principles of the brand, namely the unity of the soul, body and mind. The brand pays great attention to the ecology of the planet and tells customers how important it is to understand that we are part of nature and the future of our planet depends on us. That is why a small piece of nature appeared in the center of a large megapolis.
We continue our cooperation with the clothing brand, creating new spaces for them and supporting all the projects that we have already implemented together. The world does not stand still, everything changes and of course in the showroom there are always some changes that need to be presented correctly. So now there are several brands that share the philosophy of the LaTrika brand and they are settled in the same showroom. It was necessary to come up with new space for placing things and solve other issues. And it happens all the time, so yes, we support our project and plan to do so in the future
In fact, we did not have much time to think, everything was very fast. Clients set us the goal - the showroom was supposed to open in two and a half months and we did it. It should be noted that we have been working with the brand for a long time and we know them quite well. This allowed us to reduce the design time, as the concept was accepted immediately and we started working on the drawings. Construction work was carried out at the construction site at the same time, sometimes we discussed changes in the process of implementing the project. It was a challenge! And we are so delighted to see the result!
The LaTrica brand, in addition to developing and designing clothes, also produces films about the nature of its country. They shoot new collections in carefully selected locations. They choose incredibly breathtaking places that need the attention of the public. For example, they filmed one of the collections in the forest, which was destroyed due to human carelessness. Thanks to this, many people learn about what they do not talk about on television. It was these films about nature that inspired the creation of the design concept for this space.
As we have mentioned earlier, Latrika is our regular customer, which we are very happy about. We have done more than one project in the place and we will be happy to continue our cooperation. The owner of the brand have approached us with a request for design and we have come up with it
Nature is the designer who influenced the development of this project.
This project is designed for residents of a large megapolis, who are reluctant to get out into nature and forget that we are all part of it. They are chained in stone jungles and they need a little shake, a reminder
This design is the embodiment of the LaTrika brand philosophy. This means that it is distinguished by the fact that he, like no one else, describes the brand and reveals it. This cannot be done by another design.
The name of the project is the brand name of the company. It means "Knitwear for her" in Italian. The history of the company's name goes back to the beginning of the brand's journey, when all clothes were only for women and only from knitwear. Now the brand also presents men's collections, and nowadays it works not only with knitted fabrics, but also with other types of fabrics.
As a basis, we took a plain background, on which clothes would look most attractive. It was also a symbol of purity. We added natural stone textures and added accent elements such as the moon and the Sun. The moon greets guests at the entrance, and the luminous ceiling in the second hall symbolizes the light of the Sun through a hole in the ceiling. The final accent element is greenery, which adds life to this space. And a huge column of cast iron seems to hold the vault of heaven. It is also a symbol of nature, despite its clear outlines, because metal is one of the natural elements and the texture of the column demonstrates it in the best possible way.
The unique aspect of the design, I’d rather say, is how well we felt the clients and how accurately we were able to convey their inner world. It's like an oil portrait, but made in the interior view. You can feel the philosophy of the brand just by entering this interior
We worked with a landscape design company, since the placement of plants in the interior requires special knowledge.
Live plants were used, as well as supplying a specialized lighting and irrigation system. There was also special stabilized moss employed, strawberry plants, driftwood and large stones. Given the age of the building, the use of these items had weight implications and as a result a thorough floor load calculation was carried out.
The purpose of our design is to draw the attention of society to the fact that people are part of nature. We hope that this main goal has been achieved and that's what will influence other designers who will be able to concentrate on this issue more and more.
The main challenges encountered were as follows: - short deadlines for design and implementation - The need to take into account all the technical nuances for the placement of live plants - the need to perform the calculation of loads on the floor - remote implementation (all architectural supervision processes were carried out online, it was the first time the design teams visited the interior after its implementation).
Actually,we tend to take part in competitions every year, this allows you to get acquainted with the work of designers around the world, assess your professional level and find new goals to achieve.
In fact, we have learned a lot about designing indoor green areas, many complex systems and the necessary measures to maintain plants.