Iron Interior Space and Exhibition Design · 2020

Nakajima Watch Shop

by Jack Leung

A' Design Award 2020 Iron Winner in Interior Space and Exhibition Design
Awarded April 15, 2020
CLIENT: JAS Design Ltd
Estimated Number of Design Views: 7,369
Verification code F08253B670 · Verify this award

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About Nakajima Watch Shop

Nakajima is a watch shop interior located in Hong Kong. The design draws on the simple elegance of classic timepieces. A binary corridor display forms the core of the layout and guides visitors through the space like a tunnel of time. Stone surfaces, refined materials and special lighting create a calm and luxurious setting. The display windows are finished with care, so each collection and its heritage remain the focus. The interior offers a place to slow down within a fast moving city. The works were completed in about 40 days.

Press Kit

Unique Properties: Nakajima Display, like the two sword-shaped hands inside the watch, makes every moment of time meaningful, and every word count. The binary corridor display is carefully sculptured to create space and stylish ambience. The exceptionally fine finishing of display windows entitled it to show the prestigious heritage inside.
Dimensions & Packaging: This project is located in Hong Kong. Hong Kong is an energy city that never stop. Every one is busy, busy and busy. Rushing here and there. This design is given a place to slow down their step. Using a typical materials+stones+light to present a luxury view to their customer.
Tags: watch, Nakajima, HK, JAS Design,
Production Technology: This design draws inspiration from the simple elegance of classic timepieces, which have inherited centuries of knowledge and wisdom.
Design Challenge: Tight timing is the most challenge in this project. The material leadtime is long but construction time is short. As to have a on time shop opening. the time management is really highly needed!
Project Duration: This project is located in Hongkong. By good planning of material management. It just used around 40days to complete the project.
Operation Flow: We use different luxury material, stones and special lighting effect to attract consumer to come in and visit.
Research: Understand the brand vision and history is the most important research. Giving the idea to carry both traditional and modern style. Using of new material to present the traditional feel is the spotlight of this design.
Inspiration: This design draws inspiration from the simple elegance of classic timepieces, which have inherited centuries of knowledge and wisdom, enabling it to mould a majestic and breath-taking environment that magnifies the beauty and craftsmanship of each collection. As customers enter, they will be travelling through a time tunnel that allows them to appreciate various timeless designs.