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Hui Ouyang's Neijiang Cuican Yuefu Sales Office presents a masterfully orchestrated spatial composition where curvilinear architectural forms establish an enveloping threshold experience that guides t
A luminous double-height reception hall unfolds through crystalline geometric clarity, where polished white marble flooring extends in flawless horizontal planes reflecting every vertical element with
The double-height reception hall commands attention through its precisely calibrated spatial proportions, where a central seating area establishes the compositional anchor beneath a sweeping ceiling p
Hui Ouyang's Neijiang Cuican Yuefu Sales Office presents an interior composition of remarkable spatial sophistication, where the architectural volume extends vertically through a double-height or elev
A luminous double-height washroom occupying the central zone of this architecturally ambitious retail environment arrests attention through its sculptural freestanding vanity, a monumentalized vessel

Shanghai Dayan Architectural Design Consulting Co., Ltd.

Gold Interior Space and Exhibition Design · 2020

Neijiang Cuican Yuefu Sales Office

by Hui Ouyang

  • A' Design Award 2020 Gold Winner in Interior Space and Exhibition Design
  • Awarded April 15, 2020
  • CLIENT: Shanghai Dayan Architectural Design Consulting Co., Ltd.
  • Estimated Number of Design Views: 22,719
  • Verification code 311F1487BD · Verify this award
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About Neijiang Cuican Yuefu Sales Office

Neijiang Cuican Yuefu is a sales office interior located in Neijiang, China. The concept follows the theme of one river, one city, one courtyard. In the lobby, white grille screens and a dark ink toned floor recall the currents of the Tuo river and the river culture of the city. The sandbox area is based on the idea of the city, and white grille elements form its main feature. The ceiling of the sandbox area is shaped to bring in natural light through a skylight. Materials include silk cladding glass, lime marble and titanium plated stainless steel.

Within the evolving discourse of contemporary commercial interior design, Hui Ouyang's Neijiang Cuican Yuefu Sales Office emerges as a significant contribution to the tradition of threshold architecture and ceremonial spatial sequence, drawing upon longstanding conventions of processional entry while articulating these principles through a distinctly contemporary material and formal vocabulary. The designer appears to engage with phenomenological concerns regarding how bodies move through and perceive space, creating an experience that unfolds temporally as visitors progress from the compressed, screen-defined entry passage into the expansive, light-filled central volume. The curved ribbed walls suggest affinities with both classical colonnade traditions and contemporary parametric design explorations, their vertical emphasis creating a dignified rhythmic cadence while their curvature introduces an organic softness that counters the potential severity of strict geometric formalism. The ceiling treatment demonstrates particular sophistication, its nested elliptical forms creating a graduated descent toward the luminous central aperture that evokes historical precedents ranging from baroque dome constructions to modernist experiments with top-lighting, here rendered with characteristic contemporary restraint. The material palette exhibits refined sensibility, with the predominance of white and near-white surfaces amplifying spatial perception while subtle warm undertones prevent clinical austerity. The suspended crystalline element functions as both practical illumination source and sculptural focal point, its organic, cloud-like form introducing a note of poetic whimsy within the otherwise architectonic composition. The elliptical reception island anchors the spatial experience, its form echoing the ceiling geometry above and establishing a dialogue between horizontal and vertical planes that rewards contemplative observation. Viewers might consider how such spaces shape our understanding of commercial transactions, transforming them into experiences of aesthetic engagement and spatial wonder.

Press Kit

Unique Properties
The lobby takes 'river' as its enlightenment. Entering into the hall, the adoption of with white muddy water grille with bold ink floor appears like the torrent around Tuo river, which is perfect interpretation of the river culture of Neijiang.
The sandbox area takes 'city' as its conception, the main space consists of white muddy water grille as the main element. The modeling of top surface of the sandbox area is designed to create an environment with natural skylight.
Dimensions & Packaging
Sales office area: 12916.69 feet
Tags
Yan Design,Shimao,Cuican,
Production Technology
Main Material: GESHI Silk Cladding Glass,Jinglong Yunnan Lime Marble,Bowitt Titanium-plated Stainless Steel

The Other:Not mentioned
Design Challenge
Architecture itself is an irregular shape, and the height of each space varies greatly. How to balance the natural transition of each space in the interior and not waste space reasonably is a major challenge in this case.
Project Duration
Project design time:September 2018

Project completion time:January 2019

Location of the project: Hongpai Road, Dongxing Avenue, Dongxing District, Neijiang City
Operation Flow
As the window of real estate sales, the sales office is concerned with the quality of developers and the quality of real estate, which is naturally taken seriously by developers. And the buyers in the sales office can basically understand the situation of the building, for whether the building is in line with their own mind, but also have a general grasp. As a result, the sales office has become the'position'of both buyers and sellers.
Research
In this case, the idea is Neijiang's culture oriented, and'one river, one city, one courtyard'expresses the eastern artistic conception in the form of modernity.
At the heart of Chengdu and Chongqing, the hometown of painter Zhang Daqian, Neijiang is dubbed as the city of sweetness
Inspiration
In this case, the idea is Neijiang's culture oriented, and 'one river, one city, one courtyard'expresses the eastern artistic conception in the form of modernity.The whole space of the sales office expresses
implicit oriental and artistic aestheticism with the expression methods of modern simplicity to turn complexity into simple and integrate nature, Zen, refinement and elegance into one. Such a paradise, what design is not just space, but an attitude to life.
Image Credits
Photo By Qilin Zhang

Colors of Neijiang Cuican Yuefu Sales Office

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