Bronze Toys, Games and Hobby Products Design · 2022
Nomi Mahjong Game
by Nio Life
- A' Design Award 2022 Bronze Winner in Toys, Games and Hobby Products Design
- Awarded April 15, 2022
- CLIENT: NIO Life
- Estimated Number of Design Views: 33,236
- Verification code 71C9DE32E0 · Verify this award
About Nomi Mahjong Game
Nomi Mahjong is a mahjong set created for the traditional Chinese table game. The tiles use a black base with blue details, drawn from the Nio brand color scheme, to create a high contrast appearance. Figures of the Nomi intelligent assistant appear in several forms on the tiles. The one dot tile takes the shape of Nomi, and the bamboo tiles are based on the letter I in the name Nomi. The tiles are made of high grammage melamine, the dice of alloy and the chips of clay. The portable storage box has a sliding lid for quick storage.
Press Kit
- Unique Properties
- With a geeky black color base, NOMI mahjong redesigned the traditional mahjong tiles to appear affable and high-tech-ish. Combining the traditional Chinese table game with NOMI, which is the warmest AI tide brand in th human world, gives the traditional national treasure mahjong a distinctive technological fashion.
- Dimensions & Packaging
- 345*175*84mm
- Production Technology
- Mahjong material: high GSM Melamine
Dice material: alloy
Chips: clay - Design Challenge
- It’s challenging to fit in with the NIO design philosophy. Therefore, through combining the sense of technological intelligence and affinity, the design aims to enhance brand recognition and meet the needs of target consumers.
- Project Duration
- Opening of the project in 2019/6, first light offering in 2021/5.
- Operation Flow
- The storage box is portable and can quickly store mahjong tiles because of its sliding lid design.
- Research
- In China, Mahjong is a popular traditional table game. This innovative model of Mahjong card pattern integrates a NOMI intelligent AI assistant and the color of NIO automobile. 1 Dot is in the shape of NOMI, and Bamboo tiles are evolved from the the letter I in NOMI.
- Inspiration
- Inspired by the NIO intelligent assistant NOMI and the NIO brand color scheme, the design incorporates NOMI of various forms into the tiles. The blue color scheme derives from NIO brand color, providing a high contrast visual effect and creating a tech atmosphere through the contrasting color of black and blue.