Silver Interior Space and Exhibition Design · 2020
Nostalgia Perfumery Store
- A' Design Award 2020 Silver Winner in Interior Space and Exhibition Design
- Awarded April 15, 2020
- CLIENT: Gold Apple
- Estimated Number of Design Views: 34,964
- Verification code 9F056FF2B3 · Verify this award
About Nostalgia Perfumery Store
The industrial landscapes of the 1960-1970s inspired this project. The metal structures made of hot-rolled steel create a realistic intonation of anti-utopia. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. Open technical communications, shabby plaster and granite countertops add to the interior industrial chic of the sixties.
Press Kit
- Unique Properties
- The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
- Dimensions & Packaging
- The total area is 1630 sq.m.
- Tags
- interior design, retail space, metal, stone, industrial, sixties
- Production Technology
- Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
- Design Challenge
- The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
- Project Duration
- The store is located in the center of Moscow. The project was completed in 2018.
- Operation Flow
- The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
- Research
- Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
- Inspiration
- Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
- Image Credits
- All images: photographer Mick Pomortsev, 2019.
Colors of Nostalgia Perfumery Store
Get Nostalgia Perfumery Store
Award-Winning Retail Interior Design Services
We transform commercial spaces into compelling environments that attract customers and elevate brands. With over 25 years of architectural expertise and multiple international design awards, our bureau specializes in creating distinctive retail interiors that balance industrial authenticity with…
G0E23 ShopDesign Interview about Nostalgia Perfumery Store
The industrial landscapes of the 1960-1970s inspired this project. The metal structures, open technical communications, rusty profiled sheet of old fences, shabby plaster and granite countertops add to the interior industrial chic of the sixties.
The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor.
It took seven months to create the concept and build it.
The search for a new expressive image.
Since this is a perfume supermarket project, the target audience is girls and women, who make up 85% of the customers.
The name Nostalgia speaks for itself. The project is a story about our recent industrial past, when faith in a bright future dawned on all of humanity. Therefore, the reconstruction of images of the 60-70s gives rise to a special atmosphere of warmth and community of people.
The project involved specialists in wood and steel processing.
The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
In April 2016, I had already won two awards in the A'design Award & Competition: gold for architecture and silver for interior design. It was a project of the private residence «Barn by a river». This year I found the current projects also worthy of participation in the competition.