Silver Interior Space and Exhibition Design · 2024
Nubank Corporate interior
- A' Design Award 2024 Silver Winner in Interior Space and Exhibition Design
- Awarded April 15, 2024
- CLIENT: Space
- Estimated Number of Design Views: 56,441
- Verification code D6C7A4FE5D · Verify this award
About Nubank Corporate interior
The design concept, based on the social network as a support for liquid modernity, reflects a conscious adaptation to the changing demands of the environment. In this sense, the design of this social network stands as a creative response to the tensions and paradoxes of the contemporary era, providing a meeting space that balances the need for constant adaptation with the pursuit of genuine and meaningful relationships. One of the challenges of the project was to ensure that each room, every corridor, and every corner, in general, became part of the conceptual narrative and was unique.
Within the evolving landscape of contemporary corporate interior design, this work by Juan Carlos Baumgartner exemplifies a bold departure from conventional office aesthetics toward immersive branded environments that prioritize experiential engagement and cultural identity expression. The space demonstrates exceptional mastery in orchestrating saturated chromatic fields that envelope occupants within a cohesive sensory narrative, employing an analogous color strategy anchored in violet, magenta, and purple that establishes unmistakable brand presence while maintaining spatial functionality. The architect's integration of multiple experiential layers reveals sophisticated understanding of environmental psychology: the suspended mesh canopy creates intimate human scale beneath industrial ceiling heights, while strategically placed warm amber lighting introduces thermal contrast essential for visual comfort within cool-dominant palettes. Particularly noteworthy is the dialogue established between permanent architectural interventions and graphic applied surfaces, where the perforated op-art wall treatment generates kinetic optical phenomena that reward movement through space, and the expansive mural program introduces narrative content celebrating creativity, imagination, and playful innovation. The furniture selection demonstrates thoughtful restraint, with natural birch bentwood pieces providing essential chromatic and material counterpoint that grounds the immersive purple environment in tactile warmth. The monumental dimensional typography functions simultaneously as wayfinding element, brand assertion, and sculptural focal point, its pristine white surfaces capturing and reflecting the surrounding colored light. This interior invites consideration of how branded environments can transcend mere identity reinforcement to become generators of joy, creativity, and collective belonging, transforming the quotidian experience of work into something approaching celebration.
Press Kit
- Unique Properties
- Nubank is a financial technology company that offers services through a digital platform. Throughout the design development process, we faced the challenge of establishing a coherent thread that connected spatial narrative with the company's purpose and mission. As a fintech, Nubank is focused on providing a more accessible, transparent, and efficient banking experience for people, especially those who have faced traditional barriers in the banking system.
- Dimensions & Packaging
- Area 5000 sqm /
Flooring Milliken, Tarkett and Ardex /
Furniture Steelcase, Haworth Papsa, Intersthul and MillerKnoll /
Ceiling Usg, Owa and Armstrong /
Blinds Hunter Douglas /
Textiles and Crafts elements PMV Por Varios Motivos /
Brandscaping Cobalto - Tags
- corporate interior, sustainability design, accessibility, transparent, efficient, fun, local, relaxed space, workplace, collaboration, innovative.
- Production Technology
- The careful balance struck between traditional craftsmanship and cutting edge technology not only enhances the aesthetic appeal but also reflects a commitment to creating a cohesive, adaptable, and technologically advanced workspace in tune with the demands of contemporary work dynamics.
- Design Challenge
- One of the challenges of the project was to ensure that each room, every corridor, and every corner, in general, became part of the conceptual narrative and was unique, creating a sense of surprise as one moved through the space.
- Project Duration
- The project started in August 2022 and finished in August 2023, It is located Blvd Manuel Avila Camacho 201, Polanco, Miguel Hidalgo, 11560 Mexico City
- Operation Flow
- This design not only optimizes workflow but also reinforces the idea that transparency and the exchange of ideas are essential in this era of constant change and connectivity. Here, where boundaries blur, everyone has a voice in creating a productive and cohesive environment.
- Research
- The design of this social network stands as a creative response to the tensions and paradoxes of the contemporary era, providing a meeting space that balances the need for constant adaptation with the pursuit of genuine and meaningful relationships.
- Inspiration
- The design concept is built on creating a social network that acts as a solid framework, capable of supporting and embracing the liquid modernity we find ourselves immersed in today. This network not only symbolizes the interconnection between individuals but also the intersection of the speed of modern life and the need for a solid support system that provides stability and security.
- Image Credits
- Nubank Photographer / 2023
- Patents
- Nubank / 2023