Iron Photography and Photo Manipulation Design · 2022
Open Your Eyes Art Photography
- A' Design Award 2022 Iron Winner in Photography and Photo Manipulation Design
- Awarded April 15, 2022
- CLIENT: Michael Liebert Photography
- Estimated Number of Design Views: 22,524
- Verification code 201D8A3EF1 · Verify this award
About Open Your Eyes Art Photography
Open Your Eyes is an art photography series that uses plastic wrap as its visual device. The shape and the material of the wrap were formed by the wind and by the resistance of the photographer. The resulting forms suggest human or animal figures, in a way similar to clouds in the sky. Each viewer sees a different character, so the series relies on personal imagination. The photographs were taken in Lower Austria in January 2022 with a high-resolution medium format camera in natural light, without flash. The digital work was completed in Vienna one month later.
Press Kit
- Unique Properties
- Michael Liebert was looking for a visual stylistic device which he finally found in a plastic wrap. The shape and materiality were created by wind and his resistance. The resulting figures, whether human or animal, depend on the viewers imagination. Similar to clouds in the sky. Imagination knows no limits.
- Dimensions & Packaging
- These photos were taken with a high-resolution medium format camera with natural light without flashlight.
- Tags
- artwork, photography, art, environment, nature, imagination, view, visual, figures, shape
- Production Technology
- Artwork for an independent art project
- Design Challenge
- For Liebert, a good photo needs a good idea first. Whether advertising campaign-, product-, landscape- or portraitphotos - before he presses the shutter button for the first time, the technical process is based on a creative concept. A concept that should also inspire the creativity of the viewers.
- Project Duration
- The project started on an windy and very cold day in January 2022 in lower austria, and was finished digitaly one month later in Liebert's office in vienna, austria.
- Operation Flow
- The question "What do you see?" should be a stimulus for the viewers creativity and thats the job of a photographer.
- Research
- Because of Liebert's curiosity for creative concepts, he enjoys working with advertising agencies, Creative & Art Directors. When composing the picture, however, one thing comes first for all the customers: the idea.
- Inspiration
- As a photographer, it is essential to see and discover. The content of a good idea and a visual stylistic device is an important part of the photographer‘s work.