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Parallel Remolding Sales Center by Wei Gao
Parallel Remolding Sales Center by Wei Gao
Parallel Remolding Sales Center by Wei Gao
Parallel Remolding Sales Center by Wei Gao
Parallel Remolding Sales Center by Wei Gao

Fuzhou Above Household Goods Co., Ltd.

Bronze Interior Space and Exhibition Design · 2020

Parallel Remolding Sales Center

by Wei Gao

  • A' Design Award 2020 Bronze Winner in Interior Space and Exhibition Design
  • Awarded April 15, 2020
  • CLIENT: Fuzhou Above Household Goods Co., Ltd.
  • Estimated Number of Design Views: 6,737
  • Verification code 4ABA479D5E · Verify this award
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About Parallel Remolding Sales Center

Parallel Remolding is the interior design of a sales center in Jinan, China, covering 500 square meters. The layout is open and integrated, so the different zones are linked without interfering with each other. Stone and wood are combined with metal within a neoclassical atmosphere, and simplified lines replace complicated carving. Light colors dominate the space, while the walls are shaped as three-dimensional geometric reliefs. The reception desk is largely blank and marked by metal lines. Repeated lamps are arranged to give the space rhythm.

Press Kit

Unique Properties
The design of this case follows the functional requirements, realizes the intensive and flowing integration layout. The open linkage type zoning greatly stretches the spatial pattern, and they talk to each other without interfering with each other, pursues the balance between art and practice, and restores the warmth of life. The abundant line rhythm eliminates the complicated and redundant programs, and highlights the quality with an open pattern, and depict a high-level space atmosphere.
Dimensions & Packaging
The project covers a total of 500 square meters. The whole space is dominated by light color to create a pleasant space atmosphere. The wall has made a three-dimensional concave convex geometric shape, making the space more powerful and aesthetic with the language of architecture.
Tags
Interior, Commercial, Sales Center, Oriental elements, Natural, Elegant, Cultural
Production Technology
The front desk uses a large area of blank, and embellishes the lines of metal texture, without a garnish but left infinite reverie. On lamps and lanterns, the designer expands the understanding of modelling and space, and endow the space with unique rhythm aesthetic feeling through restacking, arranging and combining.
Design Challenge
The sand table area integrates the traditional and modern, elegant and simple aesthetic taste into one. The book bar simplifies the complicated furniture design again, and has three-dimensional aesthetics in the overall line design. The vertical and horizontal are full of order and detail features, showing the personalized aesthetic point of view and cultural taste in the post industrial era, so that people enjoy the material civilization and get spiritual comfort at the same time.
Project Duration
The project started in November 2017 in Jinan and finished in March 2018 in Jinan.
Operation Flow
The negotiation area continues the spiritual core and diversity of neoclassical style, emphasizes the dual combination of traditional aesthetics and modern aesthetics, and realizes the expression of rationality and sensibility. At the same time, the designer creates a new understanding with the consideration of humanity and nature.
Research
Jinan has the reputation of "surrounded by lotus flowers, there are willows on three sides, half of the city's mountains are reflected in the lake". The designer Wei Gao combines the romantic feelings of nostalgia with the needs of modern people for life, and is compatible with luxury, elegance, fashion and modernity, so that the space is not limited at all.
Inspiration
Jinan is known as the "Spring City" because of its numerous springs and 72 famous springs in the territory. The project of Zhongyin Royal Garden Sales Center is located here. The designer has picked up the stone and wood in the nature and integrated them into the metal. Under the leading atmosphere of neoclassicism, he seeks for more modern sentiment, replacing the complicated carving with rich simplified lines, making the space thick and not complicated.
Image Credits
Image #1: Photographer Peng Yan, Reception Hall, 2018.
Image #2: Photographer Peng Yan, Reception Desk, 2018.
Image #3: Photographer Peng Yan, Negotiation Area, 2018.
Image #4: Photographer Peng Yan, Negotiation Area 2, 2018.
Image #5: Photographer Peng Yan, Book Bar, 2018.
Patents
Copyrights belong to Wei Gao, 2018.

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