Silver Movie, Video and Animation Design · 2020
Pop Up Magazine Opening Title
- A' Design Award 2020 Silver Winner in Movie, Video and Animation Design
- Awarded April 15, 2020
- CLIENT: Pop Up Magazine
- Estimated Number of Design Views: 46,294
- Verification code 430E032787 · Verify this award
About Pop Up Magazine Opening Title
The project was a journey to explore the Escape issues (theme for 2019) abstractly and fluidly, showing the changes, new things and consequences from that. All the visuals are clean and comfortable to watch, contrasting with the uncomfortable reality from the act of escape. The design is constantly changing and the morphing shapes in the animation represent the act of readaptation, caused by some sort of situation. Escape has different meanings, interpretations and the point of view varies from playful to serious.
Press Kit
- Unique Properties
- Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
- Dimensions & Packaging
- We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
- Tags
- illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
- Production Technology
- The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
- Design Challenge
- The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
- Project Duration
- The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
- Operation Flow
- Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital. - Research
- I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
- Inspiration
- The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece. - Image Credits
- Rafael de Araujo, 2019.
Colors of Pop Up Magazine Opening Title
Get Pop Up Magazine Opening Title
Award-Winning Animation and Motion Design Services
We create captivating 2D animations and motion graphics for leading brands. Our expertise spans cel animation, fluid transitions, and abstract storytelling. From promotional videos to brand narratives, we transform your vision into compelling visual experiences.
G0E5 ShopDesign Interview about Pop Up Magazine Opening Title
During the whole process, we wanted to keep a constant flow, because the design was done thinking for the animation, so organic elements, morphing/transforming shapes was our idea and inspiration.
The game GRIS and the artist Alexis Beauclair was one of our references.
The game GRIS and the artist Alexis Beauclair was one of our references.
I wanted to focus on the consistency during the animation and the storytelling, even if it's an abstract story. When you see the concept of ''escape'', the theme from the show, the animated elements as the door, the circle escaping from the pattern, city, nature, starts to make sense.
Produce more personal pieces and use this award for bigger opportunities.
around 2 months
The project was commissioned, but I had freedom enough to develop the design and to do something with my style.
Yes, the design was for Pop Up Magazine show.
The kind of show, and the chance to design, animate, and direct something with my style.
Annie Jen was the client Art director, we built the script together and she was approving and giving me feedback.
Primary for people who attended the show.
It's a contemplative piece to watch and it's intriguing at the same time. A design piece for animation requires more than technical skills, you have to create an atmosphere for your storytelling, balancing and combining music, design, and animation.
It's an opening for the show, (with the same name), was not my creation.
It was all digital, using Photoshop and After Effects.
It's a simple piece but also complex. Colors were limited, shapes are repeated, but the piece is constantly changing in a morphing flow. All the process was done thinking in animation.
I didn't collaborate with other artists to produce the piece.
Since everything was done digitally, the role of technology was huge.
I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
The main challenge was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense.
We all put our love in this piece and I saw great potential for competitions, the project has a strong concept and is very joyful to watch. Design, color, shapes, animation, music.. all were very carefully selected to make this piece unique.
Create a piece from scratch, participating in all the steps, and direct, made me a better professional.
I hope this piece can inspire other talented people, to create more awesome art to us.