Sonder Moments Naked Eye 3D Art by Flint Walk

Iron Computer Graphics, 3D Modeling, Texturing, and Rendering Design · 2023

Sonder Moments Naked Eye 3D Art

by Flint Walk

A' Design Award 2023 Iron Winner in Computer Graphics, 3D Modeling, Texturing, and Rendering Design
Awarded April 15, 2023
CLIENT: Chengdu Flint Walk Film and Television Technology Co., Ltd
Estimated Number of Design Views: 28,881
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About Sonder Moments Naked Eye 3D Art

Sonder Moments is a naked-eye 3D public artwork displayed on a digital billboard in the central area of Chengdu, China. The artwork shows a colossal figure created with computer graphics and naked-eye 3D technology. Elements of flowers, marbles and glass are combined with particle effects on meteorites. The piece is presented on an LED screen with 8K resolution and a surface of 888 square meters. The large scale creates a strong visual impact. The colossal figure represents self-consciousness and the strength of individuals.

Press Kit

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.