The Mix Land Streetwear Store

Press Kit

Unique Properties

The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.

Tags

street culture,art installations,interactive experience,retail,interior design

Production Technology

Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.

Design Challenge

From the perspective of street culture to consider traditional design

Project Duration

The project was launched in HangZhou in March 2019, completed in August, and exhibited in September

Operation Flow

The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.

Research

It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.

Inspiration

Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.

Image Credits

Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019

Colors of The Mix Land Streetwear Store