Gold Interior Space and Exhibition Design · 2020
Yongqing Fang Grand Theater Renovation Exhibition
by MAG studio
- A' Design Award 2020 Gold Winner in Interior Space and Exhibition Design
- Awarded April 15, 2020
- CLIENT: MAG studio
- Estimated Number of Design Views: 16,653
- Verification code 1FD5BC30A5 · Verify this award
About Yongqing Fang Grand Theater Renovation Exhibition
Yongqing Fang Grand Theater Renovation is an interior design for an exhibition and investment promotion center in Guangzhou. The theater is a landmark of Yongqing Fang on Enning Road, a renovated old street known for time-honored brands and tourism. The design contrasts old and new elements. Box-like volumes organize the irregular space of 334 square meters. The ground floor holds project exhibitions, while the upper floor is used for negotiation. Materials include wood veneer, white paint, black aluminium panels and grey tile. Frosted steel and glass doors link interior and street.
This distinguished interior intervention, which may be understood as a meditation on the relationship between architectural heritage and contemporary spatial practice, demonstrates the refined sensibility characteristic of thoughtful adaptive reuse projects that seek to honor historical fabric while introducing contemporary programmatic functions. The design team appears to have approached the renovation with exceptional sensitivity to the layered narratives embedded within the existing structure, evidenced by the deliberate preservation and visual celebration of weathered masonry surfaces visible through the extensive glass envelope that defines the primary spatial boundary. The selection of furnishings suggests careful consideration of mid-century modern design heritage, with the lounge chairs exhibiting the organic geometry and material honesty associated with that influential period, their warm wood frames and neutral upholstery establishing visual dialogue with both the historic context and the contemporary interventions. The large-scale photographic documentation mounted within the oak frame functions as both artistic installation and historical record, its monochromatic rendering of architectural streetscape imagery inviting contemplation of urban transformation and cultural continuity. The exhibition elements in the foreground, including the weathered leather case with its evocative patina of age and use, appear to reference the theatrical or cinematographic heritage suggested by the project title, creating an immersive environment where visitors might encounter tangible connections to cultural memory. The ceiling system of precisely aligned linear baffles introduces contemporary refinement while managing acoustic conditions and concealing technical infrastructure, its rhythmic horizontality establishing visual order that counterbalances the organic textures of historic elements. The overall achievement suggests a sophisticated understanding of spatial semiotics, where transparency, layering, and material juxtaposition combine to create an environment that honors the past while remaining firmly grounded in present-day design sensibility, inviting visitors to consider how spaces accumulate meaning through time and transformation.
Press Kit
- Unique Properties
- Yongqing Fang islocated in Enning Road, the core area of old Guangzhou. In recent years, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". As the Grand Theateris one of the landmarks of Yongqing Fang, the client expected to revitalizeit and make it serve as the investment promotion center of the whole renovation project.
- Dimensions & Packaging
- Area: 334 square meters.
Category: Exhibition - Tags
- Renovation, old street, revitalize, exhibition, contrast
- Production Technology
- Main materials: wood veneer, white paint, rust-like paint spray, black aluminium panel, grey tile and stretch ceiling, etc.
- Design Challenge
- There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape.
- Project Duration
- The project started in September 2019 and finished in November 2019 in Guangzhou.
- Operation Flow
- There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape. Especially at night, the pedestrians on the street would be easily attracted by the indoor space when the light is on.
- Research
- Yongqing Fang islocated in Enning Road, once the core area of old Guangzhou. In recent years, however, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". And Enning Road is also the soul of Qilou buildings in Sai Kwan.As the Grand Theater is one of the landmarks of Yongqing Fang, the client expected to revitalize it and make it serve as the investment promotion center of the whole renovation project.
- Inspiration
- The designers used the contrast of the old and the new, the past and the present to renovate the interior space. At the same time, various elements like light and shadow, and reality and fantasy are applied into the design.
In terms of space planning, boxes are used to form different functional divisions that can present changeable space structures while unifying the irregular spaces. The 1F is mainly used for project exhibitions. While the second floor is primarily designed for negotiation. - Image Credits
- Image #1: Photographer Shi Guan
Image #2: Photographer Shi Guan
Image #3: Photographer Shi Guan
Image #4: Photographer Shi Guan
Image #5: Photographer Shi Guan
Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3, Optional Image #3 is Image #4, Optional Image #4 is Image #5
Colors of Yongqing Fang Grand Theater Renovation Exhibition
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Commercial Interior Design & Renovation
We transform commercial spaces through thoughtful interior design that balances heritage with innovation. Our architecture-trained team specializes in retail, hospitality, offices, and mixed-use developments, creating environments that enrich experiences and build brand value.
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