Game Fuel PRO-AM Consumer Experience Uyilo Lomsitho Ophilayo by PepsiCo Design and Innovation

Game Fuel PRO-AM Consumer Experience Uyilo Lomsitho Ophilayo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Ibhaso Legolide le-A' Design Award in Uyilo lweMisitho kunye neZiganeko Competition Category.

IgolideUmsitho· 2020

Game Fuel PRO-AM Consumer Experience Uyilo Lomsitho Ophilayo

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Ibhaso Legolide le-A' Design Award Winner in Umsitho Category

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Verified Award Winner

Verify Award Status for #100581

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel PRO-AM Consumer Experience Uyilo Lomsitho Ophilayo

I-Game Fuel PRO-AM yayingumsitho wemidlalo ophilayo owenzelwe uphawu lwesiselo kwaye usasazwa kubabukeli abasekhaya. Lo msitho wadibanisa abadlali bemidlalo abangamachule noosaziwayo ukuze babonise indlela entsha yomdlalo yesibini ngokuchasene nesibini kunye nokwazisa inkonkxa yesiselo entsha. Iseti yestudiyo yayikhanyiswe ngombala obomvu noluhlaza okwesibhakabhaka, imibala ephambili yemveliso, ukuze kudalwe umphumo othabathekisayo nokwahlula la maqela mabini. Iifonti ezingqindilili kunye nemibala eyomeleleyo zanika esi sithuba inkcazelo yanamhlanje yemidlalo. Iseti yayenzelwe ukuba ibonakale ngokucacileyo eskrinini ngexesha losasazo.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Game Fuel PRO-AM Consumer Experience Uyilo Lomsitho Ophilayo ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Game Fuel PRO-AM Consumer Experience Uyilo Lomsitho Ophilayo iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Game Fuel PRO-AM Consumer Experience Uyilo Lomsitho Ophilayo idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
Inspiration: The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

Read the Press Release