Akbank Mobile Isoftware ngu-Akbank T.A.S

Uyilo olubizwa ngokuba yi-Akbank Mobile Isoftware olwenziwe ngu-Akbank T.A.S ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo loBuxhakaxhaka beMobhayili, iiAplikeyishini kunye neSoftwe.

IgolideImobhayili· 2020

Akbank Mobile Isoftware

ngu Akbank T.A.S

Umxhasi: Akbank

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Imobhayili

78,318

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#99903

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Akbank Mobile Isoftware

Uyilo olutsha lwe-Akbank Mobile app lubonelela ngombono omtsha malunga nentlalo, smart, ubungqina bexesha elizayo kunye namava asebhankini anomvuzo. Ngoyilo lwendawo lomntu ephucukileyo kwiphepha eliphambili, abasebenzisi banokujonga ukuqonda okuqaqambileyo ukwenzela ukunciphisa ubomi babo bezemali. Kwakhona, ngale ndlela yoyilo intsha, ukuhanjiswa kwebhanki yendabuko kuthetha ulwimi lwabasebenzisi ngezibonakaliso zemikhwa yokudibana, ukuhamba okulula kunye nokuqonda.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Akbank Mobile Isoftware ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Akbank Mobile Isoftware iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Akbank Mobile Isoftware idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Akbank Mobile provides a new perspective on traditional banking which now speaks the users' language with contact thumbnails, simplified actions, phrases, and concepts that are familiar to the user rather than system-oriented terms. Its strength is the human-first approach to building empathy and trust. With its personalized area on the main page, the users can view smart insights to ease their financial life. Also, the users will save time with the AI that thinks in users’ stead.
Imilinganiselo nePakishini: iOS, Android
Iithegi: Banking, Banking App, Personalized Experience, Personal Finance Assistance, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Ubuchwepheshe Bokuvelisa: The app is available for iOS and Android devices in English and Turkish language versions.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: Angular JS, React, React native, .Net, PHP, html5, javascript
Umngeni Woyilo: To enable to communication we envisioned, we had to ask the user to give a portion of their dashboard and trust us that it will be worth it. Since mostly the communication the users expect is related to sales, initially users hesitated to read this area. We did a lot of prototyping to find the right size, look and feel and content curation to help users own and love this communication with the bank. We also had a lot of technical challenges to create insights and place them in a dashboard without negative impacts on the performance of the app.
Uphando: With a human-centric approach, we benefited from a wide range of research methods like market research, questionaries, user interviews, shadowing, heuristic evaluation and design workshops to develop better empathy with users. We turned our insights into creating personas, user stories, journey mappings. To validate the new design we ran several user testings. As a result, we verified our hypothesis on what people would expect from smart, social, intuitive and personalized banking experience.
Inkuthazo: We want to make Akbank customers love everyday banking. Therefore, we've started to reimagine and design all digital channels of Akbank. Akbank Mobile is one of the pillars of this process. After all the studies the team went through, we have been thinking about how to make banking smart, social, future-proof and rewarding. We designed Akbank Mobile. With our product’s personalizations and recommendations, a mobile banking experience has never been so clean and intuitive.
Ubude Beprojekthi: The design process of the project started in the last quarter of 2018 in Istanbul and had first released in September 2019 in Istanbul. It is an ongoing journey still with updates and user feedback.
Ukuhamba Komsebenzi: Normally the communication of users and the bank was mostly composed of one-way interactions. We wanted to create two-way communication and make it free from financial terms. We create a Communication Area on our dashboard. This is an area where our AI engine gives smart insights to the user to reduce stress, help them make more of what they have. Here users are also sharing their feedbacks and needs with the bank. So it is a unique place for valuable two-way conversations.
Iipathenti: Copyrights belong to Akbank T.A.Ş, 2019.
Amalungu Eqela: Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Berivan Atik
Dilara Gül
Hande Taner
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Amagunya Emifanekiso: Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019. Image #2: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #3: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Video Credits: Illustrator Akbank Design Studio, Akbank Mobile, 2019.