Zacapa Reserva Limitada 2019 Uyilo Lokupakisha iRum by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Ibhaso Legolide le-A' Design Award in Uyilo loMthamo oLinganiselweyo kunye noYilo oluKhethekileyo Competition Category.
IgolideUmthamo oLinganiselweyo· 2020
Zacapa Reserva Limitada 2019 Uyilo Lokupakisha iRum
by Michelle Mak - forceMAJEURE Design
Client: Diageo
Ibhaso Legolide le-A' Design Award Winner in Umthamo oLinganiselweyo Category
Verified Award Winner
Verify Award Status for #99660The Design
About Zacapa Reserva Limitada 2019 Uyilo Lokupakisha iRum
IZacapa Reserva Limitada 2019 luyilo lokupakisha lohlobo olulinganiselweyo lweRum egciniweyo ixesha elide. Ileyibhile emdaka enamagama efoyile yegolide ihambelana nemibala ye-amber neyegolide yolwelo. Ibhanti ye-petate eyaziwayo, ibhanti yengca elukiweyo eyenziwe ngemibala ekhethekileyo yolu hlobo ngamabhinqa ezandla asekuhlaleni aseGuatemala, ijikeleza ibhotile. Uyilo lwekhanistala ludibanisa imibala nemixholo ephefumlelwe yimbonakalo yelizwe laseGuatemala. Kwikhanistala, ibhanti ye-petate kunye nebhanti eyaziwayo enamanqaku okungcamla zibonakaliswa ngemibala yegolide.
The Recognition
About the Ibhaso Legolide le-A' Design Award
Zacapa Reserva Limitada 2019 Uyilo Lokupakisha iRum ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Zacapa Reserva Limitada 2019 Uyilo Lokupakisha iRum iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Zacapa Reserva Limitada 2019 Uyilo Lokupakisha iRum idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
