DeliPeruano Signature Ukupakishwa by Carla Filomeno Tejeda

DeliPeruano Signature Ukupakishwa by Carla Filomeno Tejeda is a highly esteemed winner of the very prestigious 2021 Ibhaso Lesilivere le-A' Design Award in Uyilo loMthamo oLinganiselweyo kunye noYilo oluKhethekileyo Competition Category.

IsilivereUmthamo oLinganiselweyo· 2021

DeliPeruano Signature Ukupakishwa

by Carla Filomeno Tejeda

Client: DeliPeruano

Ibhaso Lesilivere le-A' Design Award Winner in Umthamo oLinganiselweyo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About DeliPeruano Signature Ukupakishwa

IDeliPeruano Utyikityo yiPremium Pisco Pairing Kit eyenziwe ngezityalo ezikhethiweyo. Uyilo lwayo lokupakisha ludibanisa i-minimalist kunye nesitayela sendabuko ngexesha elinye. Ukucoceka kunye nobuhle, kunye nokusetyenziswa kwe-inki yesilivere, kubonisa ukucoceka kunye nomgangatho ophezulu weemveliso, ngelixa izinto ezenziwe ngesandla kunye nezinto eziphathekayo zibhekisela kwisithethe sobu tywala basePeruvia. Ngokubanzi, uyilo lwebhotile kunye nezinye izinto zebhokisi zivumela ukubonisa kunye nokugqamisa iimpawu zemveliso, ukufezekisa amava oluvo okwenza kube yinto ekhethekileyo kwaye inqwenelekayo.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

DeliPeruano Signature Ukupakishwa ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. DeliPeruano Signature Ukupakishwa iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. DeliPeruano Signature Ukupakishwa yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DeliPeruano Signature is a Premium Pisco Pairing Kit made in a limited edition with selected artisanal botanicals. Its package design combines a minimalist and traditional style to convey its value and uniqueness, making it desirable to the user. Cleanliness and elegance denote the purity and high quality of the products, through the use of typography, black and silver ink printed directly on the bottles and small details such as textures and fine finishes. Graphic details, antique-style illustrations and rustic materials refer to the tradition and craftsmanship of this Peruvian liqueur.
Dimensions & Packaging: The box measures 17 x 14 x 38 cm.
Pisco bottle measures 6 x 31 cm.
The glass jars measure 4 x 9 cm each.
Tags: packaging, liquor, limited edition, handcrafted, minimalist design, graphic design
Production Technology: For the packaging design, the designer chose different materials such as glass bottles with cork lids, a handcrafted box made with reused wood, kraft paper, adhesive paper and jute rope, as well as silver ink and other fine finishes. Different printing systems were used for the production: direct screen printing on the bottles, screen printing on wood on the outside and inside of the box, and offset printing for the complementary materials such as labels, hangtag and leaflet.
Design Challenge: The most difficult part of this project was the production possibilities for the results desired, the materials and the small number of editions. It required an uncommon type of production for this type of goods and it was difficult to get a quality silkscreen with an artisan producer and with a graphic design of such small dimensions. I overcame it doing a lot of research, testing and design adjustments.
Inspiration: This product needed to be shown as something unique and desirable, standing out among the other piscos in Peru. That's why I chose a minimalist and elegant graphic design printed directly on the bottle instead of the common paper label, to showcase the product's attributes, combined with handcrafted and recycled materials that add a sensorial experience. For the typography and graphic details, I did a visual research and took inspiration from old Peruvian stamps and liquor labels, as well as old engraved botanical illustrations.
Project Duration: The project was started in January and finished in April 2018, in Lima, Peru.
Operation Flow: The kit’s box comes with a hanging tag on the outside as an introduction to the product. Once opened, user finds an elegant black envelope containing a welcome brochure. Next is the Pisco bottle with a minimal printed design that allows to see the purity and transparency of the liquor. Its white back label contains detailed information about the product. In a closed compartment are the botanical jars with their name printed on them. On the wooden lid you can see the logo and the edition number.
Image Credits: Photographer: Jürgen Korn, 2018.