2030 Messaging Gift Ikhadi Lesipho ngu-Tist

Uyilo olubizwa ngokuba yi-2030 Messaging Gift Ikhadi Lesipho olwenziwe ngu-Tist ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweZipho.

IntsimbiIzipho· 2020

2030 Messaging Gift Ikhadi Lesipho

ngu Tist

Umxhasi: Tist

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Izipho

28,744

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#102099

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-2030 Messaging Gift Ikhadi Lesipho

Isipho Semiyalezo se-2030 luluhlu lwamakhadi ezipho eyenzelwe abathengi abakwiminyaka yamashumi amabini nawamashumi amathathu yobudala. Amakhadi anokusetyenziswa kuzo zonke iivenkile zophawu lwenkampani yamanyathelo obomi ehlabathini jikelele. Ikhadi ngalinye liphethe umyalezo omfutshane wenkuthazo, incomo, intuthuzelo okanye uzuko, obhalwe ngamagama aqhelekileyo kweli qela lobudala. Kwenziwa iintlobo ezilishumi, ngasinye silinganiselwa kwiimilimitha ezingama-50 ukuya kwezingama-90. Imibala nezinto ezahlukeneyo zenziwa ngokwendlela egqithiselana ukunika umphezulu wekhadi imbonakalo yezithathu-dimensional. Amakhadi avumela abantu ukuba bathumele umyalezo baze bawugcine njengowabo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

2030 Messaging Gift Ikhadi Lesipho ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. 2030 Messaging Gift Ikhadi Lesipho iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. 2030 Messaging Gift Ikhadi Lesipho iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Imilinganiselo nePakishini: 50mm*90mm0.03mm / 10 types
Iithegi: Card, Message
Ubuchwepheshe Bokuvelisa: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Umngeni Woyilo: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Uphando: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inkuthazo: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Ubude Beprojekthi: May ~ December, 2018, All brand stores of CJ Group in Korea
Ukuhamba Komsebenzi: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Amalungu Eqela: TIST, Client : CJ