Bank Julius Baer Umsebenzi Ophambili: Isipho Somgcobo by Rose Lee and Ernie Keung

Bank Julius Baer Umsebenzi Ophambili: Isipho Somgcobo by Rose Lee and Ernie Keung is a highly esteemed winner of the very prestigious 2026 Ibhaso Legolide le-A' Design Award in Uyilo lweZipho Competition Category.

IgolideIzipho· 2026

Bank Julius Baer Umsebenzi Ophambili: Isipho Somgcobo

by Rose Lee and Ernie Keung

Client: Count To Ten

Ibhaso Legolide le-A' Design Award Winner in Izipho Category

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Colors

The Design

About Bank Julius Baer Umsebenzi Ophambili: Isipho Somgcobo

Iphefumlelwe yipikoko kunye nenqilo enomqhele obomvu, le ngqokelela yeNyaka Omtsha wamaTshayina eyilungiselelwe ngokukhethekileyo iguqulela imifuziselo emibini ehlonelwayo ibe luyilo olumanyeneyo. Le ngqokelela ibandakanya ithanga elipremiyam elinetwilly esayinelweyo, isikhwama esincinci, iimpahla ezibomvu ezicwangciswe njengentlanganisela yentaka kunye nentyatyambo, kunye nekhadi elilulwe. Umboniso ococekileyo obomvu obuqaqambileyo, igolide efihlakeleyo, kunye ne-moire ebubhelu obuluhlaza obupinki ulinganisa ubungangamsha bomgcobo nobugqwesa obungabonakaliyo, uphakamisela izinto ezisebenzayo zibe bubugcisa bokuhombisa.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Bank Julius Baer Umsebenzi Ophambili: Isipho Somgcobo ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Bank Julius Baer Umsebenzi Ophambili: Isipho Somgcobo iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Bank Julius Baer Umsebenzi Ophambili: Isipho Somgcobo idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A limited edition CNY gift collection for Swiss private bank Julius Baer, featuring a coordinated multi item ensemble with dual theme motifs, peacock and red crowned crane, China's most auspicious symbols. The collection premium tote with signature twilly, pouch, red packets forming a bird and flower painting, and a scroll card. Vibrant red, subtle gold, and blue pink moire balance Swiss elegance with festive joy, transforming functional gifts into decorative art.
Dimensions & Packaging: The coordinated ensemble includes a tote bag (W330 x D135 x H190mm) with reinforced handles; a twilly (W290 x H70mm) featuring peacock motifs to wrap handle or wear separately; matching pouch (W315 x H245mm); and red packets (W170 x H90mm) with precision spliced design forming a complete bird and flower artwork. A Chinese scroll greeting card (W960 x H245mm) unrolls to reveal the holiday message. Each piece complements in color, motif, and texture for cohesive display
Tags: Luxury gift collection, Tote bag design, Twilly accessory, Pouch, Chinese New Year, Private banking, Premium corporate gifting, Coordinated accessories, Chinese scroll, Specialty packaging, Cultural symbolism, Holiday collection, 2026 CNY, Branded merchandise, Luxury textiles.
Production Technology: The collection is realized through multiple premium production techniques
Tote bag and pouch, Crafted from high quality textiles with precise print application to achieve the striking red and gold color collision and embroidered moire patterns
Twilly, Silk fabric with detailed edge rolling and pattern registration matching the main motifs
Design Challenge: Challenge, achieve cohesion across formats from tote to twilly, envelopes and scroll. The solution employs a modular system, peacock and crane motifs appear whole on larger items, cropped on smaller pieces, and spliced across red packets, with consistent color application to preserve visual unity. The design links twilly and scroll formats to honor tradition while remaining contemporary.
Research: Using visual cultural analysis, archival research, audits, and 20 interviews in Singapore and Hong Kong, the study identified auspicious symbols beyond zodiac signs and client gifting preferences. Peacock (boundless promise) and crane (longevity) motifs resonated. Clients favored usable, transformative items (tote, pouch), personalizable accessories (twilly), and displayable art (scroll, spliced packets). Enduring gifts increase perceived thoughtfulness and prolong seasonal exposure.
Inspiration: Inspired by Chinese mythology and ink wash art, this collection blends cultural symbolism with Swiss precision. The peacock embodies "boundless promise" for youth; the red-crowned crane symbolizes longevity for elders. A twilly wrapped handle nods to luxury scarf traditions, while the scroll format updates ancient scholarly gifting. Merging these elements with precision craftsmanship, the designs honour heritage while appealing to global clients who appreciate understated elegance.
Project Duration: January 2026 in Singapore and Hong Kong
Operation Flow: The recipient's journey starts with branded packaging. Inside, a Chinese scroll (the greeting card) sets the cultural tone. Unfolding next, the tote reveals a twilly on its handle, wearable multiple ways. The coordinating pouch encourages daily use, while the red packets' splicing design forms a bird and flower tableau when displayed together. The key innovation, these practical gifts transform into decorative art, the tote, pouch, twilly, and envelopes can be arranged as a museum like display, with the scroll kept or unfurled as wall art.
Patents: Copyrights belong to Count To Ten
Team Members: Rose Lee
Ernie Keung
Irene Man
Image Credits: Count To Ten