Minimo Ibhokisi Yesipho ngu-Rilind Hoxha

Uyilo olubizwa ngokuba yi-Minimo Ibhokisi Yesipho olwenziwe ngu-Rilind Hoxha ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweZipho.

IbhronziIzipho· 2026

Minimo Ibhokisi Yesipho

ngu Rilind Hoxha

Umxhasi: Why Agency

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Izipho

10,740

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#118886

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Minimo Ibhokisi Yesipho

IMinimo yingqokelela yobucwebe babantwana eyenziwe nguSmaragd 1969, apho ibhokisi yesipho kunye namava esipho apheleleyo adalwe yiWhy Agency. Ingcamango yayilelwe ngokujikeleze isipho sokuqala esixabisekileyo somntwana, iguqula umzuzu wokufumana ubucwebe ube ngamava adlalisayo nangalibalekiyo. Ecaleni kweziqwenga zobucwebe, ibhokisi iquka ipakethe yezitikha ezinemizobo evela kwingqokelela yegolide, incwadi yokufaka imibala, iipensile ezinemibala, kunye nePasipoti yoSana yakwaMinimo yabathengi bokuqala. Into nganye ikhuthaza abantwana ukuba baphonononge, badale, kwaye banxibelelane nengqokelela ngaphaya kobucwebe ngokwabo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Minimo Ibhokisi Yesipho ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Minimo Ibhokisi Yesipho iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Minimo Ibhokisi Yesipho iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Imilinganiselo nePakishini: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Iithegi: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Ubuchwepheshe Bokuvelisa: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Umngeni Woyilo: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Uphando: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inkuthazo: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Ubude Beprojekthi: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Ukuhamba Komsebenzi: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Amalungu Eqela: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Amagunya Emifanekiso: Semi Alili