Dengo 80g IBha yetshokolethi ngu-Brazil & Murgel Design Studio

Uyilo olubizwa ngokuba yi-Dengo 80g IBha yetshokolethi olwenziwe ngu-Brazil & Murgel Design Studio ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuTya, iSiselo kunye noBugcisa bokuPheka.

IgolideUbugcisa bokuPheka· 2020

Dengo 80g IBha yetshokolethi

ngu Brazil & Murgel Design Studio

Umxhasi: Dengo Chocolates

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ubugcisa bokuPheka

135,341

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#102969

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Dengo 80g IBha yetshokolethi

IDengo 80g yibha yetshokolethi eyenzelwe iDengo Chocolates. Imilo yayo eyimifanekiso eqingqiweyo imele iimpawu zeHlathi laseAtlantic eBahia, eBrazil, apho ikhokho ivunwa khona, ezifana namagqabi omileyo, amahlamvu neembewu. Imiphezulu egobileyo idibanisa imigca enemilinganiselo emibini nemilinganiselo emithathu, ngoko ukugqitywa okugudileyo kubonakalisa ukukhanya kuyo yonke le bha. Le bha iveliswa kwiimolde zepolycarbonate ezenziwe ngeetemplate zealuminiyam ezisikwe ngomatshini weCNC, ezigcina imigca ecolekileyo namagophe. Ubungqindilili obahlukeneyo bunika isandi esikrakrayo xa le bha yaphulwa.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Dengo 80g IBha yetshokolethi ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Dengo 80g IBha yetshokolethi iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Dengo 80g IBha yetshokolethi idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Imilinganiselo nePakishini: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Iithegi: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Ubuchwepheshe Bokuvelisa: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Umngeni Woyilo: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Uphando: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Inkuthazo: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Ubude Beprojekthi: The project took place in Sao Paulo, between May and October 2018.
Ukuhamba Komsebenzi: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Iipathenti: n/a
Amalungu Eqela: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Amagunya Emifanekiso: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato