Simply Umsebenzi Ophambili Wangaphakathi Kwevenkile Yezipho by Chu Ting Fai

Simply Umsebenzi Ophambili Wangaphakathi Kwevenkile Yezipho by Chu Ting Fai is a highly esteemed winner of the very prestigious 2021 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweNdawo yangaPhakathi kunye noMboniso Competition Category.

IbhronziIngaphakathi· 2021

Simply Umsebenzi Ophambili Wangaphakathi Kwevenkile Yezipho

by Chu Ting Fai

Client: Chu Ting Fai

Ibhaso Lebhronzi le-A' Design Award Winner in Ingaphakathi Category

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Colors

The Design

About Simply Umsebenzi Ophambili Wangaphakathi Kwevenkile Yezipho

Umbhalo Wencwadi: I-Simply yingaphakathi kwevenkile yezipho ekwiMacau. Ivenkile ithengisa izikhumbuzo, iiswiti kunye nezinto zokudlala abantwana. Uyilo lususelwa kwimeko yesekisi, yenziwe lula ibe ngumbo ojikelezayo. Iimilo ezinjengekhon zenza intsika zokuhombisa kunye nophahla olujikelezileyo. Iindawo ezinemibala eyahlukeneyo zisetyenziselwa ukutsala abantwana neentsapho ezidlulayo. Ubuso bevenkile buvulwe ngokupheleleyo ukunika imvakalelo yokwamkelwa. Kusetyenziswa izinto ezilula, kubandakanya iintsika zeglasi ezomeleziweyo zejiphusam ezijikelezayo, iwolpepha eludongeni kunye needlelo zomhlaba ezenziwe ngodongwe. Ivenkile igubungela malunga nee-52 square meters.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Simply Umsebenzi Ophambili Wangaphakathi Kwevenkile Yezipho ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Simply Umsebenzi Ophambili Wangaphakathi Kwevenkile Yezipho iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Simply Umsebenzi Ophambili Wangaphakathi Kwevenkile Yezipho iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The retail mainly provides souvenir product, candy, toy...etc. To fit the aim of youth demographic, a colorful design and circus atmosphere will help to draw attention to the kids and family whose walk through. A fully open shop front also helps to have a welcome feeling.Decided to bring the curved shape with cone, to form of decorative column and domed ceiling structure, curvature of the Circus, in simplified way.
Dimensions & Packaging: It is about 52 square meters in area.
Tags: circus, gift shop, colorful, candy
Production Technology: Simple materials are used for this project. GRG curved column, different kind of wallpaper applied on wall, ceramic tiles for the floor. Special venetian paint applied to Facade.
Design Challenge: The hardest part of this design are technical construction issue. The making and fabrication of the curved vertical roller shutter used almost one month.
Research: Designer did many research of circus design in different countries, find out the most iconic elements of circus, and simplified the elements to applied on the design.
Inspiration: The World need more fun under global pandemic. As a souvenir shop under this new development, the retail operator try to take a different approach to others, this store in inspired from the amazing ambiance of Circus atmosphere, to allow their customer with a different shopping experience: Cheer and Fun.
Project Duration: The project started in March 2019 and finished in November 2019 in Macau.
Operation Flow: The project had been appointed to us during the main building still under construction period. We tried to understand the design style of adjacent area based on design drawings and renderings. After few round of discussion and presentation to Owner, Circus design style had been confirmed.
Team Members: Chu Ting Fai