Chic HK 2020 Umsebenzi Wentengiso Yendlela Yokuphila ngu-Hong Kong Trade Development Council

Uyilo olubizwa ngokuba yi-Chic HK 2020 Umsebenzi Wentengiso Yendlela Yokuphila olwenziwe ngu-Hong Kong Trade Development Council ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweMisitho kunye neZiganeko.

IntsimbiUmsitho· 2021

Chic HK 2020 Umsebenzi Wentengiso Yendlela Yokuphila

ngu Hong Kong Trade Development Council

Umxhasi: Hong Kong Trade Development Council

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Umsitho

19,158

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#106403

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Chic HK 2020 Umsebenzi Wentengiso Yendlela Yokuphila

I-Chic HK 2020 ngumsitho wentengiso yendlela yokuphila obubanjelwe eGuangzhou, eTshayina. Lo msitho uncede iinkampani ezingama-80 zaseHong Kong ukwakha ukwaziwa kwempawu yazo (brand awareness) kwaye zavavanya indlela abathengi bengingqi yeSouth China abasabela ngayo. Umbono wokubonakala udibanisa iinkcukacha zesiTshayina ezidala nezilula ukwenza uhlobo olutsha lokubhala (typography) esihloko somsitho. Imibala emithathu esisiseko yongezwe kwimizobo yaza yasetyenziswa ukuphawula amacandelo ohlukeneyo endlela yokuphila. Umboniso wagubungela i-9000 yeemitha ezisikwere ngaphezulu kweemphahla ezimbini kwaye waqhuba iintsuku ezine. Umfanekiso omkhulu kubuso begilasi kunye nomxholo wokwamkela wee-3D wamkela iindwendwe.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Chic HK 2020 Umsebenzi Wentengiso Yendlela Yokuphila ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Chic HK 2020 Umsebenzi Wentengiso Yendlela Yokuphila iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Chic HK 2020 Umsebenzi Wentengiso Yendlela Yokuphila iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Chic HK event aided 80 Hong Kong companies to develop brand awareness and test local consumers response in the South China market of Guangzhou. The organizer required a design to highlight Hong Kong as one of the Asia most vibrant and unique lifestyle hub. Making use of 3 primary colours and intermixing traditional and simplified Chinese characters, a new visual concept was created for this inaugural promotional event.
Imilinganiselo nePakishini: The exhibition area over 2 floors was 9000sqm. Outside the venue, a 27m high x 17m wide graphic sticker of the event title was placed on the glazed facade. Inside the concourse is a 3D welcome backdrop at 12m wide x 4.5m high. The exhibition hall features a 40m long spans of LED display units at the main entry aisle with 5m high booths constructed with metal frames, then spray painted finish or cladded with wooden slats. All lights were LED and flooring were carpeted mixed with floor stickers.
Iithegi: Trade, Hong Kong, Lifestyle, Expo, Typography, Chinese Characters, HKTDC, Design, Organiser, Chic, China
Ubuchwepheshe Bokuvelisa: The glazed facade of the venue displayed a 27m high x 17m wide Chic HK graphic sticker. At the concourse, a 3D welcome backdrop at 12m wide x 4.5m high made of plywood, metal frame and vinyl graphics was placed. All the exhibition booths were constructed with metal frames and sprayed paint finish or cladded with wooden slats. All lights and acrylic lettering used LED lights. Featured inside the main hall, a 40m long x 6.5m wide corridor housed a straddled series of hanging LED units emitting images.
Umngeni Woyilo: The most challenging part was finding a design concept that could highlight HK brands and lifestyle to the local Guangzhou market. After analysing what makes Hong Kong culture unique and how it differs from other mainland Chinese cultures, we started to play on the different written Chinese characters along with added primary colours to formulate an overall new visual design. The colours also helped categorise the sub divide the various lifestyle sectors at the Chic HK event.
Uphando: After researching the Guangzhou consumer market, we played with the juxtaposition of traditional and simplified version of the written Chinese characters to create a new translated title for Chic HK. This new typography was a cultural way to convey the idea of familiarity yet refreshing twist to the event. From this, prime colours were added to make various visual elements pop-out. Providing a new visual communication to position the brands of HK being presented this event.
Inkuthazo: Inspiration stemmed from studying the written Chinese characters for Chic HK. Officially two forms of written Chinese, a traditional style used in Hong Kong and a simplified version used in mainland China. Both forms of writing were intermixed to create a new look in the Chinese calligraphy. Subsequently, 3 primary colours were added to make the graphic promotions visually pop out and these colours also help indicate the various lifestyle sectors at the event’s physical space.
Ubude Beprojekthi: The project duration was 3 months from initial briefing to onsite completion. It was located at the Nan Fung International Convention & Exhibition Center, Guangzhou, China and the event ran for 4 days starting from the 9 - 13 of January 2020.
Ukuhamba Komsebenzi: The first impression for the visitors began with a 17m (w) x 24m (h) graphic sticker of Chic HK at the exterior glazing of the venue. In the concourse, a 3D welcome backdrop for photo opportunities is placed. Inside the exhibition hall, a 40m (l) x 6.5m (w) x 5m (h) corridor with straddled LED units emitted graphic images created a more transformative spatial and visual experience. After this, the visitors would freely explore the colour coded booths and other facilities of the show.
Iipathenti: Copyrights belong to Hong Kong Trade Development Council, 2020
Amalungu Eqela: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Jeff Cheng
Carson Wong
Shirley Fung
Amagunya Emifanekiso: Hong Kong Trade Development Council