Mi Transformers Optimus Prime Packaging Umsebenzi Ophambili Wokuqulunqwa Kwesitya Sokudlala Sezitena Zokwakha by Yang Zhang

Mi Transformers Optimus Prime Packaging Umsebenzi Ophambili Wokuqulunqwa Kwesitya Sokudlala Sezitena Zokwakha by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Ibhaso Lentsimbi le-A' Design Award in Uyilo lwePakheji Competition Category.

IntsimbiIpakheji· 2021

Mi Transformers Optimus Prime Packaging Umsebenzi Ophambili Wokuqulunqwa Kwesitya Sokudlala Sezitena Zokwakha

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

Ibhaso Lentsimbi le-A' Design Award Winner in Ipakheji Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Transformers Optimus Prime Packaging Umsebenzi Ophambili Wokuqulunqwa Kwesitya Sokudlala Sezitena Zokwakha

Ii-Mi Transformers Optimus Prime Packaging sisitya sephepha esiyilelwe itoyi yesitena zokwakha. Ingaphambili lebhokisi libonisa imveliso ehlanganisiweyo, ukuze ubume kunye nezicwangciso ezinokushukunyiswa zicace kubathengi. Isimbo esilula kunye nokudibana kombala kubonakalisa umlinganiswa wetoyi. Imisebenzi yokubonisa kunye nokuqulunqwa idityanisiwe kwisakhiwo esinye. Isigqubuthelo esisentla siyavuleka ukubonisa iingxowa ezingamacala eezitena. Ibhokisi engaphantsi ivula macala omabini kwaye yenza iibhokisi zokugcina ezahlukeneyo. Iinxalenye zingahlelwa ngohlobo, kwaye ibhokisi inokuphinda isetyenziswe ekugcinweni kwemihla ngemihla.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Mi Transformers Optimus Prime Packaging Umsebenzi Ophambili Wokuqulunqwa Kwesitya Sokudlala Sezitena Zokwakha ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Mi Transformers Optimus Prime Packaging Umsebenzi Ophambili Wokuqulunqwa Kwesitya Sokudlala Sezitena Zokwakha iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Mi Transformers Optimus Prime Packaging Umsebenzi Ophambili Wokuqulunqwa Kwesitya Sokudlala Sezitena Zokwakha iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
Dimensions & Packaging: 413x328x90mm
Tags: Building block toys, Transformers, Optimus Prime, Toy bricks,
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
Research: In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
Inspiration: The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
Project Duration: The project started in December 2019 and finished in February 2020 in Beijing, China
Operation Flow: Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao