Iplatinam Ipakheji · 2023
Guo Cui Wu Du I-Baijiu Yasetshayina
by Xiongbo Deng
- Ibhaso Leplatinam le-A' Design Award 2023 in Ipakheji
- CLIENT: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
- Estimated Number of Design Views: 7,463,222
- Verification code 509171027F · Verify this award
Colors
About Guo Cui Wu Du I-Baijiu Yasetshayina
Le mveliso yomoya omhlophe, ebizwa ngokuba yiGuocui Wudu, ivela kwiPhondo laseHenan, eChina. Utywala benziwe ngezinto ezintlanu zamayeza esintu aseTshayina athatywayo kwaye avutshelwe. Kwimarike, iimveliso ezikhuphisanayo ngaphezulu okanye ngaphantsi ziqulathe ezinye iidreg ezishiywe ngexesha lenkqubo yokusela. Ngokwahlukileyo, eyona ndawo ithengisa kakhulu yale mveliso kukuba ngeenkqubo ezininzi, ukucoceka kotywala kusondela kwimeko yokungacoceki, nto leyo enika abathengi imvakalelo yokhuseleko eyomeleleyo. Ngoko ke, abaqulunqi bamisela "ukucoceka" njengenowuthsi yoyilo lwephakheji ukubonisa owona phawu lukhulu.
About the Ibhaso Leplatinam le-A' Design Award
Guo Cui Wu Du I-Baijiu Yasetshayina ngumphumeleli weIbhaso Leplatinam le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo eyahlukileyo ngokwenene, entle nenobungangamsha. Abaphumeleleyo bePlatinam zizimanga zendalo, ubungqina bemida yobuchule bengqondo, kwaye babonisa ubungcali nobuchule obungenakuthelekiswa babayili babo. Le miyilo iyathenjwa ukuba ibe yeyona misebenzi idumileyo echaza ubuhle bexesha, ineegalelo kwintlalontle yoluntu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Guo Cui Wu Du I-Baijiu Yasetshayina ibonisa inqanaba elingaphaya kokuqhelekileyo lokugqwesa kwaye ngokungathandabuzekiyo yenza ihlabathi libe yindawo engcono ngeempawu zayo eziluncedo nezixabisekileyo. Guo Cui Wu Du I-Baijiu Yasetshayina ngumsebenzi ophumeleleyo weIbhaso Leplatinam le-A' Design Award ovusa iinqwenelo, ukhuthaza, ushukumisa, uvuyisa kwaye udala uvuyo olukhulu.
Press Kit
- Unique Properties
- This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
- Dimensions & Packaging
- Width：130mm x Depth:120mm x Height：300mm
- Tags
- Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
- Production Technology
- To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
- Design Challenge
- The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
- Research
- Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty. - Inspiration
- Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
- Project Duration
- The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
- Operation Flow
- First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
- Image Credits
- Illustrator:Xiongbo Deng
