Pepsi Chinas People Daily New Media Inkonkxa Yesiselo by PepsiCo Design and Innovation

Pepsi Chinas People Daily New Media Inkonkxa Yesiselo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Ibhaso Leplatinam le-A' Design Award in Uyilo lwePakheji Competition Category.

IplatinamIpakheji· 2021

Pepsi Chinas People Daily New Media Inkonkxa Yesiselo

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Ibhaso Leplatinam le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Chinas People Daily New Media Inkonkxa Yesiselo

I-Everyday Heroes luluhlu lweenkonkxa zesiselo zesikhumbuzo ezenzelwe uPepsi ngentsebenziswano necandelo leNew Media lephephandaba i-People's Daily laseTshayina. Ezi nkonkxa zinika imbeko kubasebenzi bezempilo, abasebenzi, amavolontiya kunye nabahambisi-mpahla abakhonza uluntu lwabo kwimigca engaphambili ngexesha lobhubhane weCOVID-19. Uyilo ngalunye luhlonipha isizukulwana esitsha samaqhawe emihla ngemihla kwaye lubonakalisa umbulelo ngegalelo labo lemihla ngemihla. Le paki iguqula isikhongozeli sesiselo esiqhelekileyo sibe ngumyalezo olula woluntu wombulelo nentlonipho ekwabelwana ngayo.

The Recognition

About the Ibhaso Leplatinam le-A' Design Award

Pepsi Chinas People Daily New Media Inkonkxa Yesiselo ngumphumeleli weIbhaso Leplatinam le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo eyahlukileyo ngokwenene, entle nenobungangamsha. Abaphumeleleyo bePlatinam zizimanga zendalo, ubungqina bemida yobuchule bengqondo, kwaye babonisa ubungcali nobuchule obungenakuthelekiswa babayili babo. Le miyilo iyathenjwa ukuba ibe yeyona misebenzi idumileyo echaza ubuhle bexesha, ineegalelo kwintlalontle yoluntu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Pepsi Chinas People Daily New Media Inkonkxa Yesiselo ibonisa inqanaba elingaphaya kokuqhelekileyo lokugqwesa kwaye ngokungathandabuzekiyo yenza ihlabathi libe yindawo engcono ngeempawu zayo eziluncedo nezixabisekileyo. Pepsi Chinas People Daily New Media Inkonkxa Yesiselo ngumsebenzi ophumeleleyo weIbhaso Leplatinam le-A' Design Award ovusa iinqwenelo, ukhuthaza, ushukumisa, uvuyisa kwaye udala uvuyo olukhulu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
Tags: Packaging, Beverage
Inspiration: COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.
Team Members: PepsiCo Design & Innovation

Read the Press Release