Nong Li Ukupakishwa Kotywala beBhiya by China Resources Snow Breweries

Nong Li Ukupakishwa Kotywala beBhiya by China Resources Snow Breweries is a highly esteemed winner of the very prestigious 2025 Ibhaso Leplatinam le-A' Design Award in Uyilo lwePakheji Competition Category.

IplatinamIpakheji· 2025

Nong Li Ukupakishwa Kotywala beBhiya

by China Resources Snow Breweries

Client: China Resources Snow Breweries

Ibhaso Leplatinam le-A' Design Award Winner in Ipakheji Category

7,388,498

Verified Award Winner

Verify Award Status for #163373

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nong Li Ukupakishwa Kotywala beBhiya

INong Li luyilo lokupakishwa kotywala bebhiya oluphenjelelwe yiNkcubeko yaseYangshao yaseTshayina yamandulo. Ibhotile ibunjwe ngokwesikhongozeli seShuang Er Ni Yu, isitya sodongwe esinomzobo wentlanzi yesalamander esasisetyenziswa njengesikhongozeli sotywala kuloo nkcubeko yamandulo. Ubugcisa bodongwe olumnyama budityaniswe nemilo yeglasi yemveli, kwaye umbala omnyama ukhusela ibhiya ekukhanyeni nakwiinguqu zobushushu. Iipateni zejiyometri zongeza umtsalane ombonakalayo kwaye zinika ukubamba okuqinileyo. Isiciko sibonisa amanyathelo amane esiko lokungcamla lamaTshayina amandulo: ukungcamla, ukunikela, ukuphendula nokubuyisela.

The Recognition

About the Ibhaso Leplatinam le-A' Design Award

Nong Li Ukupakishwa Kotywala beBhiya ngumphumeleli weIbhaso Leplatinam le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo eyahlukileyo ngokwenene, entle nenobungangamsha. Abaphumeleleyo bePlatinam zizimanga zendalo, ubungqina bemida yobuchule bengqondo, kwaye babonisa ubungcali nobuchule obungenakuthelekiswa babayili babo. Le miyilo iyathenjwa ukuba ibe yeyona misebenzi idumileyo echaza ubuhle bexesha, ineegalelo kwintlalontle yoluntu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Nong Li Ukupakishwa Kotywala beBhiya ibonisa inqanaba elingaphaya kokuqhelekileyo lokugqwesa kwaye ngokungathandabuzekiyo yenza ihlabathi libe yindawo engcono ngeempawu zayo eziluncedo nezixabisekileyo. Nong Li Ukupakishwa Kotywala beBhiya ngumsebenzi ophumeleleyo weIbhaso Leplatinam le-A' Design Award ovusa iinqwenelo, ukhuthaza, ushukumisa, uvuyisa kwaye udala uvuyo olukhulu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Dimensions & Packaging: product dimensions, 355 mm x 355 mm x 120 mm
Tags: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Production Technology: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Design Challenge: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Research: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Inspiration: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Project Duration: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Operation Flow: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Team Members: Qiguang Li, Celine Zhou, Yan Yang