Pepsi NFL Limited Edition Ipakethe Yekani Yesiselo by Dennis Furniss

Pepsi NFL Limited Edition Ipakethe Yekani Yesiselo by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 Ibhaso Leplatinam le-A' Design Award in Uyilo lwePakheji Competition Category.

IplatinamIpakheji· 2021

Pepsi NFL Limited Edition Ipakethe Yekani Yesiselo

by Dennis Furniss

Client: Pepsi

Ibhaso Leplatinam le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Pepsi NFL Limited Edition Ipakethe Yekani Yesiselo

IPepsi NFL Limited Edition luthotho lweekani zesiselo ezenzelwe imarike yaseMexico. Iikani ezine zihlonipha amaqela amane ombhoxo waseMelika: iDallas Cowboys, iPittsburgh Steelers, iLas Vegas Raiders kunye neNew England Patriots. Ikani nganye isebenzisa imibala yeqela layo. Isimbo somzobo osemandleni sibonisa abadlali abanamalungu omzimba abaxekileyo ukuvakalisa ubunzima bomzimba balo mdlalo. Ezi kani zenziwe nge-aluminiyam kwaye zishicilelwe ngokushicilela kwe-offset yomgangatho ophezulu. Olu thotho lwalunxulunyaniswa nephulo ledijithali kwaye lwathengiswa ezivenkileni nakwi-intanethi.

The Recognition

About the Ibhaso Leplatinam le-A' Design Award

Pepsi NFL Limited Edition Ipakethe Yekani Yesiselo ngumphumeleli weIbhaso Leplatinam le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo eyahlukileyo ngokwenene, entle nenobungangamsha. Abaphumeleleyo bePlatinam zizimanga zendalo, ubungqina bemida yobuchule bengqondo, kwaye babonisa ubungcali nobuchule obungenakuthelekiswa babayili babo. Le miyilo iyathenjwa ukuba ibe yeyona misebenzi idumileyo echaza ubuhle bexesha, ineegalelo kwintlalontle yoluntu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Pepsi NFL Limited Edition Ipakethe Yekani Yesiselo ibonisa inqanaba elingaphaya kokuqhelekileyo lokugqwesa kwaye ngokungathandabuzekiyo yenza ihlabathi libe yindawo engcono ngeempawu zayo eziluncedo nezixabisekileyo. Pepsi NFL Limited Edition Ipakethe Yekani Yesiselo ngumsebenzi ophumeleleyo weIbhaso Leplatinam le-A' Design Award ovusa iinqwenelo, ukhuthaza, ushukumisa, uvuyisa kwaye udala uvuyo olukhulu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
Dimensions & Packaging: 110 mm x 50 mm x 110 mm / 18.5 lbs
Tags: Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
Production Technology: High definition Offset printing on aluminum cans
Design Challenge: Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
Research: Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
Inspiration: Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
Project Duration: 3 Months (Nov 20- Feb 21) Mexico
Operation Flow: Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
Patents: Pepsico Design Center Latam
Team Members: PepsiCo Design Latin America
Image Credits: Pepsico Design Center Latam