Da Ya Li Uyilo Lwangaphakathi Lwerestyu ngu-Wei Wu

Uyilo olubizwa ngokuba yi-Da Ya Li Uyilo Lwangaphakathi Lwerestyu olwenziwe ngu-Wei Wu ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweNdawo yangaPhakathi kunye noMboniso.

IgolideIngaphakathi· 2021

Da Ya Li Uyilo Lwangaphakathi Lwerestyu

ngu Wei Wu

Umxhasi: Beijing Da Ya Li Catering Co., Ltd.

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ingaphakathi

20,992

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#111709

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Da Ya Li Uyilo Lwangaphakathi Lwerestyu

UDa Ya Li luyilo lwangaphakathi lwerestyu yedada elojiweyo eChengdu, eTshayina. Eyona nto iphambili yindlu yomthi ebomvu eyenziwe ngerattan. Malunga namaqhekeza erattan angama-50,000 aguduwe aza apeyintwa ngesitshizi kwindawo yokusebenzela, emva koko afakwa nganye nganye kwisiseko esibunjiweyo. Ipateni elukiweyo iphakama ukusuka kwisango lezinyuko ize inabele kwiindawo zokuhlala. Umbala obomvu ukhumbuza ngezakhiwo zasebukhosini baseTshayina kunye nencasa erhabaxa yepepile yokutya kwaseSichuan. Iindonga zezitena zakudala ezimnyama njengomsi kunye neethayile zomgangatho zilungelelanisa umbala obomvu ofudumeleyo. Igridi yentsimbi yahlula indawo ngokweemfuno zorhwebo.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Da Ya Li Uyilo Lwangaphakathi Lwerestyu ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Da Ya Li Uyilo Lwangaphakathi Lwerestyu iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Da Ya Li Uyilo Lwangaphakathi Lwerestyu idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The super symbol of this brand - the tree house, is like a childhood dream, which represents people's pursuit of the heart of child. The rattans has built undulating shapes, weaving a beautiful vision in the infinite tenderness and evoking the most rustic and authentic memory of the diners .
Imilinganiselo nePakishini: We set the lines of red rattan according to the drawings on site, and made the base of the keel. 50,000 rattans were uniformly polished and spray-painted in the workshop, and then were attached one by one to the base of the keel, then we adjusted and modified and painted finally. It’s majestic, the metal grille separates the space and meets the commercial needs, it properly connects every dimension of the space by its hotizontal, vertical lines with rich layers without losing the whole.
Iithegi: Da Ya Li, Wei Wu, Shi Yunfeng, Roast Duck, Chengdu Restaurant
Ubuchwepheshe Bokuvelisa: The most highlighted part is the tree house made of rattan. Like other raw materials as bricks and wood, the solid weave pattern slowly rises from the entrance of the staircase and eventually extends to the seats. The cool smoky black antique brick walls and floor tiles reduce the restlessness and anxiety brought by the warm red, achieving a delicate balance between color and material temperature. Materials, colors, and craftsmanship are intrinsically connected with the super symbol tree house. For example, the rattan for wall decoration, the rattan for tree house, and the rattan for door panels are the same one with different handling methods.
Umngeni Woyilo: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine. How to maintain the endless vitality of an old brand is a great challenge, but in this project, the designer is facing both challenges of brand image upgrading and integrating into the local culture.
Uphando: Research background: Commercial space.
Research object:20-year old restaurant chain brand .
Research purpose: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine.
Method: Feel the image of "visual symbols" in the space, a "subversive" spatial processing technique.
Commercial value: To realize two values, one is communication value, so that consumers have a topical communication carrier, and the other is the ability to form a brand visualization symbol to strengthen and deepen the brand experience.
Inkuthazo: The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking image, which evokes taste memory and recalls national culture at the same time.
Ubude Beprojekthi: The project started in June 2019 in Chengdu and finished in September 2019 in Chengdu.
Ukuhamba Komsebenzi: To feel the image of "visual symbol" in the space, two values must be realized. One is to spread the value, customers have a topical communication carrier , and the other is to be able to form a brand visual symbol, strengthen and deepen the experience of the brand. The core visual focus of the space is the red tree house. This super-symbol image can form a memory point for a brand, and create better spreading effect, so that the local has a new understanding of Beijing cuisine.
Amalungu Eqela: Wei Wu, Jia Qifeng, Liu Chenyang, Jia Chenjuan, Jin Shengxu, Ying Zheguang
Amagunya Emifanekiso: All Images
Photography: Shi Yunfeng
Project planning: Lele Brand Strategy