Rosa Roxburghii Ukupakishwa Kweti ngu-Guangzhou Cheung Ying Design Co., Ltd.

Uyilo olubizwa ngokuba yi-Rosa Roxburghii Ukupakishwa Kweti olwenziwe ngu-Guangzhou Cheung Ying Design Co., Ltd. ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IgolideIpakheji· 2021

Rosa Roxburghii Ukupakishwa Kweti

ngu Guangzhou Cheung Ying Design Co., Ltd.

Umxhasi: Guangzhou Cheung Ying Design Co., Ltd.

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ipakheji

28,750

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#111732

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Rosa Roxburghii Ukupakishwa Kweti

IRosa Roxburghii luyilo lokupakisha lwesiselo seti esemgqonyeni. Isikhongozeli sisemgqonyeni we-aluminiyam onobude obungama-65 mm, ububanzi obungama-65 mm nokuphakama okungama-95 mm, kunye nomthamo wama-245 ml. Imizobo isebenzisa umfanekiso wesimbo saseTshayina wegadi yeti yerosa roxburghii, ebonisa inkathalo ethatyathwe ukusuka ekutyaleni ukuya ekukhethweni kwezinto ezisetyenzisiweyo. Izinto zemveli zaseTshayina kunye nombala ophambili obomvu onethamsanqa yizo ezibumba ubume boyilo. Ukupakishwa kwadalwa ukunika imveliso isazisi esicacileyo nokuvakalisa impilo, ubunyani bendalo, umdla wobomi kunye nelifa.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Rosa Roxburghii Ukupakishwa Kweti ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Rosa Roxburghii Ukupakishwa Kweti iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Rosa Roxburghii Ukupakishwa Kweti idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
Imilinganiselo nePakishini: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Iithegi: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
Ubuchwepheshe Bokuvelisa: The design material is made of aluminum can.
Umngeni Woyilo: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
Uphando: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
Inkuthazo: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
Ubude Beprojekthi: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Ukuhamba Komsebenzi: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
Amalungu Eqela: Creative Director: Zhiji Dong
Designer: Lu Gu