Akbank ATM Primary Function: Ijongano lomatshini ozenzekelayo wokukhupha imali ngu-Akbank T.A.S

Uyilo olubizwa ngokuba yi-Akbank ATM Primary Function: Ijongano lomatshini ozenzekelayo wokukhupha imali olwenziwe ngu-Akbank T.A.S ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwe-Inthafeyi, uNxibelelwano kunye naMava oMsebenzisi.

IsilivereI-Inthafeyi· 2021

Akbank ATM Primary Function: Ijongano lomatshini ozenzekelayo wokukhupha imali

ngu Akbank T.A.S

Umxhasi: Akbank

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-I-Inthafeyi

42,235

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#114208

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Akbank ATM Primary Function: Ijongano lomatshini ozenzekelayo wokukhupha imali

Umatshini we-Akbank ATM lijongano elisekwe kwi-web eliyilelwe imatshini ezenzekelayo zokukhupha imali. Eli jongano libonakala kwiiskrini ezingama-1024 nge-768 iipixel kwaye lixhasa iilwimi ezininzi, ezibandakanya isiNgesi, isiJamani, isiRashiya nesiFrentshi. Ideshibhodi eyenzelwe umsebenzisi ngamnye ivelisa umxholo osekwe kwiindlela zokuziphatha komsebenzisi kunye neemodeli zezigqibo zezemali. Iidesayini ezilula kunye nolwazi olucacileyo zinceda abasebenzisi ukulandela inyathelo ngalinye. Indlela efana nefowuni ephathwayo isebenzisa unxibelelwano oluqhelekileyo, kwaye intengiselwano ngokwesiqhelo ithatha malunga nemizuzwana elishumi ngaphantsi kunangaphambili.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Akbank ATM Primary Function: Ijongano lomatshini ozenzekelayo wokukhupha imali ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Akbank ATM Primary Function: Ijongano lomatshini ozenzekelayo wokukhupha imali iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Akbank ATM Primary Function: Ijongano lomatshini ozenzekelayo wokukhupha imali yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
Imilinganiselo nePakishini: 1024px X 768px screens within an Automated-Teller-Machine device
Iithegi: Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Ubuchwepheshe Bokuvelisa: The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js
Umngeni Woyilo: While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
Uphando: With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
Inkuthazo: The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
Ubude Beprojekthi: The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
Ukuhamba Komsebenzi: Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
Iipathenti: Copyrights belong to Akbank T.A.Ş, 2020.
Amalungu Eqela: Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Amagunya Emifanekiso: Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020