Action Means Everything Ipowusta Yephulo ngu-Hsiao-Wen Hu

Uyilo olubizwa ngokuba yi-Action Means Everything Ipowusta Yephulo olwenziwe ngu-Hsiao-Wen Hu ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2021

Action Means Everything Ipowusta Yephulo

ngu Hsiao-Wen Hu

Umxhasi: Hsiao-Wen Hu

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

39,800

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#114235

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Action Means Everything Ipowusta Yephulo

Esi siphakamiso sephulo sikhuthaza ukubaluleka kwezenzo phezu kwezithembiso ezingenanto, sijolise ekwenzeni abantu baqaphele utshintsho kunye nokuxhotyiswa okuziswa kukuthatha inxaxheba okusebenzayo. Yiprojekthi ezisungulweyo esebenza njengesikhumbuzo somyili wobuqu ngokubaluleka kokuthatha inyathelo, kunye nempendulo kwintshukumo yentlalontle ngelo xesha.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Action Means Everything Ipowusta Yephulo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Action Means Everything Ipowusta Yephulo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Action Means Everything Ipowusta Yephulo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This campaign proposal advocates the importance of actions over empty promises, making people notice the changes and empowerment brought by active participation. The visual design of the campaign takes inspiration from protest arts, translating platitudinous phrases into lively and straightforward narratives. The bright color palette is intended to bring positivity and freshness to viewers.
Imilinganiselo nePakishini: This project includes a series of three portrait posters in A2 dimension, a series of four posters in square dimension, one landscape poster for large outdoor banners, and a series of digital marketing assets (1980*1080px) for Instagram stories.
Iithegi: Graphic Design, Poster, Illustration, Typography, Identity Design, Campaign, Branding
Ubuchwepheshe Bokuvelisa: The design process started as a brainstorm of keywords and spontaneous sketches of them. For the posters to be as relevant and relatable to the viewer as possible, the designer began her design process with hand-drawn sketches of body figures. She took references from comic illustrations and protest arts, taking the sketches into computer software, and integrated typography into the narratives to better communicate the ideas.
Umngeni Woyilo: The most challenging part of this project is to find a way to effectively visualize abstract ideas into narratives that are easy to comprehend. The research process involved an extensive search of all kinds of protest art and illustration style for visual reference. The key was to develop a compelling narratives with a good balance of visuals and typography.
Inkuthazo: This project can be seen as a product of the designer's observation of 2020. It has been a difficult year that has raised lots of questions and challenges for all of us. We have always been talking about them, but 2020 has finally forced us to act - to wear masks, to vote, to unlearn biases - to take actions for a cause. It serves as a comment and a reminder for society, that changes will only come if we choose to act.
Ukuhamba Komsebenzi: The campaign consists of three phases: first, the posters bring the idea of taking action into viewers' notice, and then direct viewers' to share their acts in digital spaces and social media with the hashtag #2020ActionMeansEverything. And by posting with the hashtag, participants have a chance to win designer goods as rewards for their actions.

Funda Uxwebhu Lweendaba

Okuxhasiweyo