Culture to Technology Identity Iposta by Lei Wang

Culture to Technology Identity Iposta by Lei Wang is a highly esteemed winner of the very prestigious 2025 Ibhaso Leplatinam le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IplatinamIgrafiki· 2025

Culture to Technology Identity Iposta

by Lei Wang

Client: Hefei High Tech Digital Technology Co., LTD.

Ibhaso Leplatinam le-A' Design Award Winner in Igrafiki Category

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Colors

The Design

About Culture to Technology Identity Iposta

Culture to Technology Identity yiposta eyilelwe ukuboniswa kwiibhokisi zokukhanya ezikwizikhululo zeebhasi. Kwicandelo elingasentla, unobumba wesiTshayina omele i-Anhui uzungezwe yimilo yakudala yolwakhiwo lwaseHuizhou, ekhumbuza ngembali nenkcubeko yalo mmandla. Lo nobumba uguquka ngokuthe ngcembe abe yisekethe yombane, aze aphele ngoonobumba abane besiTshayina abamele iHefei High Tech. Le posta ingange-60 ngo-90 leesentimitha. Iithoni zebhlowu eziguqukayo zishicilelwe ngendlela yokushicilela phezulu ngombala okhethekileyo, kwaye imigca yesekethe iqatywe ngevanishi ye-UV yendawo ethile ukuze ivelise umphumo ophakamileyo.

The Recognition

About the Ibhaso Leplatinam le-A' Design Award

Culture to Technology Identity Iposta ngumphumeleli weIbhaso Leplatinam le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo eyahlukileyo ngokwenene, entle nenobungangamsha. Abaphumeleleyo bePlatinam zizimanga zendalo, ubungqina bemida yobuchule bengqondo, kwaye babonisa ubungcali nobuchule obungenakuthelekiswa babayili babo. Le miyilo iyathenjwa ukuba ibe yeyona misebenzi idumileyo echaza ubuhle bexesha, ineegalelo kwintlalontle yoluntu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Culture to Technology Identity Iposta ibonisa inqanaba elingaphaya kokuqhelekileyo lokugqwesa kwaye ngokungathandabuzekiyo yenza ihlabathi libe yindawo engcono ngeempawu zayo eziluncedo nezixabisekileyo. Culture to Technology Identity Iposta ngumsebenzi ophumeleleyo weIbhaso Leplatinam le-A' Design Award ovusa iinqwenelo, ukhuthaza, ushukumisa, uvuyisa kwaye udala uvuyo olukhulu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
Dimensions & Packaging: 60X90cm
Tags: Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
Production Technology: The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
Design Challenge: Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
Research: In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
Inspiration: The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
Project Duration: The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
Operation Flow: The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
Patents: Hefei High Tech Digital Technology Co., LTD.
Team Members: Creative Director: Ji Chao
Design Director: Xu Ning
Designers: Jin Lei, Wang Lei
Copywriting planning: Zhou Jiaxiang
Image Credits: Hefei High Tech Digital Technology Co., LTD.